And Google , as all of us who are dedicated to  web development and online marketing know , is the light that guides each step, Google commands, Google decides whether to display your website or another of the millions and millions it has. And you can’t do more than work to like Google and, in turn, like users. Because Google, which does not have a hair of a fool, likes what its users like, which are, after all, the ones that make it earn astronomical figures.

The process is very simple, Google shows in its search results what users demand the most, but not only in what they are looking for, but also knows how users behave once they arrive at a web page, that is , If they have spent a long or short time browsing the website, where they have come from, where they go next, if they leave positive or negative comments, etc., etc … and you want these users to be happy with what they are looking for, so yes , to simplify the example, the people who enter your web page, leave it after 3 seconds, the next time it will show them one of the web pages of your competition (I am simplifying this topic a lot, because if not, I would have to write a book and even then, could not explain all the variables that Google takes into account).

Well, taking this into account and focusing on that Google likes what people like, without getting into anything else, people like to be able to navigate from any mobile device, a topic that we have talked about several times already: the increase in the use of smartphones, the increase in online sales in general and the enormous growth of such online sales through mobile phones and / or tablets, the fact that we carry these mobile devices with us all day, etc.

It’s not difficult to connect the dots, is it? People, your audience, your potential customers, want Google to show them exactly what they are looking for, and to be able to browse your website from their mobile devices, without going blind because the letter is dwarf, because the entire web page is deconfigured and they are mounted some texts with others, because it takes 5 minutes to load, because the buy button is so small that they can’t hit it with their finger….

So, if after having your website, let’s suppose and hope that it is beautiful and functional, developed under SEO positioning criteria , correctly serving your online customers, creating original and exclusive content to position in Google , adding the Cookies law, your page website, be it an online store , a forum , a discount coupon website , a social network , a rental website or any other online web application , if it is not responsive , Google will not take it into account.

In Spain the purchase and use of smartphones is skyrocketing, we are leaders in the entire European Union in the use of these devices, in fact we use them 10% above the European average. So it is not silly to have the web adapted to these smartphones, because in addition to being penalized by Google in brief, and only by the number of users, and therefore, of potential clients, you are losing a lot if your website is not correctly navigable from any device.

These are data from the 15th annual report “The information society in Spain”, which also reports that about 15,000,000 Spaniards already buy online, and only in 2014 the number of people who buy through online stores or ecommerces , It increased by more than 2,000,000, so imagine the potential for all these people to see your business on their mobiles.: EVEN GOOGLE WARNS: IF YOUR WEBSITE IS NOT RESPONSIVE, IT DOES NOT HELP YOU MUCH