The Facebook team is working on its own advertising platform with the aim of positioning itself in the online advertising sector and taking away from Google the privileged position it has thanks to its AdSense system. It seems that the social network of Mark Zuckerberg is preparing its own platform for the automated sale of ads like “AdSense”. At the moment, the exact date on which this new Facebook online ad platform will see the light has not been leaked.

It is believed that Facebook is using LiveRail technology to create this new online advertising platform, an advertising tool that the social network bought last summer and which consisted of a platform for selling advertising for videos , when Facebook bought it.

From the little that has come to light about this new advertising platform, it appears that Facebook plans to launch to the market to compete with Google’s AdSense and that it will work using cookies as other online ad services do and will not use Facebook identities, for least for now. For companies that want to hire this Facebook service, the mode of use will be similar to the one they already know from other platforms and to which they are already accustomed, buying advertising space and bidding for the inventories of the associated websites .

It seems that the social network Facebook has joined the trend of creating an online advertising system similar to AdSense, as it came out a few months ago that Amazon was also creating its own online advertising platform , which in its particular case will work with served advertising. by Amazon and in which the type of payment will be pay per click, as is the case with ASense and Adwords, but which would direct you to products for sale on their website. Or the case of Yahoo, which has already started showing native online advertising in other media and has an advertising platform that works in some countries.

And it is that the Facebook Social Network has been leading different actions for some time to improve its position in terms of online advertising, these actions have had good results for the company led by Mark Zuckerberg. This is because the social network already has more than two million advertisers, which is more or less half of those that Google has, but it is making things difficult lately. Because with these latest movements Facebook is showing that it wants to grow in all areas of the Internet