If you have a Facebook page about your business, with this complete guide its management and impulse will have no secrets for you.

Download our guide if you have any of these questions:

What is the basic operation of Facebook?

How to get started on Facebook in a professional way?

How to post on Facebook?

How to manage the content of my fanpage?

How to moderate the content of my fanpage?

How to hide content from others on my fanpage?

How to remove content from others from my fanpage?

How to manage opinions and recommendations of my fanpage?

How to block someone on my fanpage?

How to respond to user posts and comments on my fanpage?

How do I block or unblock someone on my Facebook page?

How can I remove someone who has indicated that they like my Facebook page?

How to highlight the content of my Facebook page?

How to upload videos to my Facebook page?

Always bear in mind that managing a Facebook page is not the same as managing your personal profile, which requires time, knowledge, good writing, quality images and videos and much more, and you can always count on the Rana Negra team to manage your social networks.

Today Facebook offers the opportunity for any company to grow, regardless of where it is located or what type of business it is. One of the great virtues of this social network is that it offers the same opportunities to large and small companies when it comes to connecting with people.

Today there are more than 2,500 million people who use Facebook each month, either to contact friends or family, or to discover new brands of their liking. Taking into account these data, it can be said that Facebook’s audience is massive , which makes it the springboard for any company that wants to succeed.

All you need to guide your company to that recognition is to create your online presence , something that can be done in a very short time and for free. Never before has it been so easy to have a digital showcase that millions and millions of people can pass through.

Don’t make your potential customers wait any longer and let them find your company by creating a marketing strategy.

This process begins with the configuration of a Facebook Page for a company , something that has no cost and that allows you to publish all kinds of content, advertise your company’s services, redirect to your brand’s website or communicate with many people in a way free.

In this sense, it is important to know the types of publications that are on Facebook, in order to think about the type of content that will be shared on the company page. Through the publications is how you interact with the followers , for this reason it is important that they are attractive.

This is where the design of a successful Facebook marketing strategy comes into play , since it is useless to have a company page on this social network, if it does not generate reactions among your audience. There are also payment strategies on the platform, such as Facebook ads .

The main types of Facebook posts that are used are text or status, with photos, with video, Facebook Live or live video, with linked content or linked post, survey, Facebook stories with photo or video, or fixed at the top of the page, among others.

In this regard, it is important to note that it is important to always choose the most appropriate type of publication in each case, and for this, social listening is always a good option. In this way you will know what your brand’s customers like, the needs they have and you can correct with your products or what differentiates you from the competition, etc.

It is clear that the beginnings are never easy, however if your brand has an online presence in other channels, a good way to start is by publishing content that has worked in them, for example by sharing the most visited or commented articles of the page’s blog. your company’s website.

A well-planned marketing strategy will allow you to continue growing for a long time on Facebook

When creating a Facebook marketing strategy that is solid and offers good results, it is important to know who your target audience is, or in other words, define your audience . For this you must know their age, their place of residence, what they do, what problems they have, how they use the social network … etc.

For this you can use the tools that the social network itself has, since through them you can obtain information about age, gender, education, marital status, location, language, use of Facebook and past shopping activities. All this data is very valuable to know who you are dealing with.

Then it is time to establish clear objectives , always in accordance with the data obtained regarding the audience. Ideally, create goals that are linked to real business objectives, such as increasing the number of potential customers, increasing visits to the web, improving customer service … etc.

After setting goals, it is time to design the plan to achieve them, and for this you must think about how to mix your content correctly. The ideal is to offer valuable content to the audience, so that in this way they are interested in your products and services, and this allows you to increase your sales.

Finding the balance between valuable content and promotional publications is a very important aspect, and for this there are different rules, such as the 80-20 or the thirds of social networks, among others. In this regard, it must be taken into account that Facebook penalizes brands that only incentivize their sales.

Determining the best time to post on Facebook is also essential, and for this there is nothing better than trial and error, although there are also some studies that contribute to this. Creating a content calendar is very useful both to balance content and to establish schedules.

On Facebook, an image is also worth a thousand words

In addition to all this, it is also essential that you take into account the design of your Facebook page , since for example the cover or profile image of your page, will be the first thing your audience will see when visiting it. The same happens with the images that you share in the publications, they should always be taken care of, and if they are corporate, much better.

This will undoubtedly directly influence the amount of “likes” of your publications, so it is essential to give a good image . Of course you always have to bear in mind that not everything can be shared on networks, since there are contents subject to copyright, this is a very important aspect to take into account.

Other factors also contribute to this good image, such as being active on the Page. Many companies forget that Facebook is a social network, and that therefore its main objective is to communicate with people, so it is essential that users receive a response as soon as possible.

Of course, the established marketing plan can vary as your fan base builds. The ideal is to incorporate extra tools to continue growing in this social network, some of the most used are Facebook Groups to share opinions and ideas, or Facebook chatbot, to respond quickly to users, among others.

The Facebook ads can also be helpful for publication of your Facebook page to reach your fans, and it is to be borne in mind that the algorithm of this network always gives priority publications family and friends of the user, so your publications sometimes do not reach them.

To broaden the reach of posts is precisely what Facebook ads exist for. Thanks to them, it is possible to share content with a specific audience that is of interest to your brand. For this, there are various advertising options with different commercial objectives.

But all this is useless if there is no follow-up, and it is that measuring the performance of all the actions that you can carry out on Facebook is essential to continue moving forward. This is very important, as it is the way to know how to keep improving your strategy going forward. FACEBOOK PAGE MANAGEMENT GUIDE FOR ADMINISTRATORS

As you can see, marketing on Facebook is complex at first, but without a doubt it is a great opportunity to start without investing a lot. At Rana Negra we can help you in this process, creating a marketing strategy tailored to your business, and managing your online presence so that you get the results you have been waiting for so long. FACEBOOK PAGE MANAGEMENT GUIDE FOR ADMINISTRATORS

We leave you a guide to know how to get the most out of your Fanpage . FACEBOOK PAGE MANAGEMENT GUIDE FOR ADMINISTRATORS