The Ministry of Education and Science of the Russian Federation will use the short video platform TikTok as a channel to attract preparatory college students. According to the person in charge of an educational institution, using TikTok to introduce college life to recent high school graduates and share educational content with them may be an ideal way. In this regard, many universities such as Kursk Southwest State University, Don State Polytechnic University, and St. Petersburg University of Economics accepted an interview with the “Russian Daily”.

The Ministry of Education and Science of the Russian Federation revealed the plan to the “Russian Daily”. According to the spokesperson, “Universities under the Ministry of Education and Science of Russia publish educational content through TikTok, an interactive platform, and attract preparatory college students.” According to the introduction, currently The popular TikTok social network platform will help attract the younger generation into the academic field.

Sergey Yemelyanov, President of Kursk Southwest State University, believes that TikTok has all the conditions and serves as an important platform for interaction between universities and pre-university students. Therefore, college students can register for college accounts by themselves. In his commentary for the “Russian Daily”, he emphasized: “Contemporary students do not like to watch the news for a long time. Therefore, short videos that are fast, vivid, and vivid, but with a lot of information, become their first choice.

Don National Polytechnic University endorsed this statement. They believe that registering for a TikTok account will help universities use the university atmosphere to attract preparatory students. Moreover, this service does not need to pay high advertising fees. Svetlana Sobaleva, head of the Information Department of Don National University of Technology, said in an interview: “TikTok has a content push mechanism. Therefore, in the early stage, the account does not require advertising budget; the number of visitors will increase organically. The platform Another big advantage is that the video can be filmed and imitated to form a topical effect, so that it can easily capture the trend of a certain topic and communicate with the target audience in the same language.”

The Russian National Ordzhonikidze Geological Prospecting Institute has noticed the demand for educational content from TikTok users. Dalia Schedlova, director of the public relations department of the college, said: “All teaching videos, various tutorials and professional training courses have received attention. In the near future, we plan to establish a channel for colleges and universities to promote educational services and popularize high school students. Geological education.”

St Petersburg University of Economics also plans to promote its content through TikTok in the near future. As the representative of the university introduced, more than 70% of first- and second-year university students are currently using TikTok and actively maintaining their accounts. Senior students have also proposed to open an account in the name of the school.

The St. Petersburg University of Economics pointed out in a comment provided to the “Russian Daily”: “The project leader also plans to write a paper on the promotion of university topics on the TikTok social platform, which will undoubtedly have a high degree of reality, academic novelty and Analyze the significance.” (Source: Jiangxi Internet Radio and TV Station)

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