FRED, THE LATEST UPDATE OF THE GOOGLE ALGORITHM, TELLS US HOW TO DO SEO
FRED, THE LATEST UPDATE OF THE GOOGLE ALGORITHM, TELLS US HOW TO DO SEO
The changes in the Google algorithm are practically constant, discover what the news of Fred is, the latest change in the Google algorithm for web positioning.
Yes, changes are coming to Google’s algorithm, and that is that the most powerful search engine in the world is updated approximately 500 times a year, or what is the same, it changes every 17.5 hours! For this reason, whoever sells you who knows the algorithm, which will take you to the first position in a matter of days, is deceiving you, and even the employees who work on the algorithm do not know it completely.
Fortunately, Google gives us clues of what he likes and what he does not like and on that, we must constantly work. Leave your SEO positioning in professional hands and dedicate yourself to your business, positioning a web page is a task that requires a lot of time and knowledge.
Sometimes Google’s changes are small and other times they are big transformations that can abruptly change search results.
Using good SEO practices and staying constantly informed are the two ways to be prepared and to achieve and maintain a good position in the search results. Most of the time, Google does not notify of its changes, we are the professionals in SEO positioning who must try to understand what Google is asking us. For example, when Google began to promote the use of responsive web pages , it announced it and gave guidelines in this regard.
It all starts with knowing which are the best keywords for our website . Google will be able to change its algorithm every 17.5 hours but there is something that is inevitable, it must be based on the content of a website to know what it is about, a lot would have to change the thing so that Google would not care about your content, so the keywords and content will continue to be the kings, whatever some gurus say, who say that SEO does not exist, how can it not exist! Even if Google became a supertirano and only wanted us to campaign on Google Adwords, it would have to show the results of the pages that do not pay for advertising in Adwords, and it will continue to decide in which order it shows the search results.
We see what changes are clear with the new Google update , since if the Google leaders themselves tell us about Fred for something it will be:
– Penalty for excessive advertising / SPAM / lack of criteria when creating content : the latest updates from Google have already been in this sense, we must provide valuable content on our web pages, whatever they are and have the objective that have. Google strongly and increasingly rejects content forced to enter keywords ( keywords). It also hurts websites with a lot of third-party advertising, whether in banners or simpler links. The issue of affiliate links is more than penalized and in Rana Negra we have never used or recommended it, a long time ago since doing a crazy link building is more than penalized, and it is more and more strongly, it has its Logical, whether the content or the links are not made in a natural way, they do not add value to the user and Google wants people to use it as a search engine and by doing so, they find what they are looking for, not a page where the information is almost illegible and banners assail you everywhere.
– The new update continues to take into account the issue of mobile versions , that is, responsive web pages or adaptive web pages. In addition to Google, do it for your users, who increasingly consult the information they are looking for from their mobile or tablet. Nowadays having a non-responsive website is silly, but sadly, it is silly that we see frequently. Interstitial banners, those that occupy a large part of the content on the screen and are placed in front of the web that the user wants to navigate, are highly penalized in mobile versions unless they are adjusted to the rules and are not very intrusive. For example, they are widely used to confirm the age of majority of the navigator or to encourage them to subscribe to a newsletter.
– Adsense : If we host advertising from Google Adsense, it must be in a clear place, that does not disturb the content and that it is clearly seen that it is an advertising banner.
– Do not put ads near buttons or links , you have to make it easy for the user and banners and all types of advertising should be separated from any other link. FRED, THE LATEST UPDATE OF THE GOOGLE ALGORITHM, TELLS US HOW TO DO SEO
