We talked in a previous article about the  time we spend on social networks , and we gave a curious but predictable fact, and that is that on rainy days we get more frequently and longer, in our profiles on social networks, especially in summer . And it is that having free time and being bored is no longer conceived having always a PC, a Smartphone or a Tablet at hand. If it’s summer but it’s raining, we stay at home and gossip on Facebook, Twitter, update LinkedIn, post photos on Instagram, etc.

And also, we buy more online , and less in physical stores. A study by MediaGuardian points out that in a rainy and cloudy week in the UK, Google increased its revenue by 3% and physical stores decreased it by 14.5% .

When it rains, we click an average of 5% more on Google Adwords ads, so we already know when we should increase our investment in Google Adwords, or seen in another way, when to decrease it, according to the interests and budget of each one.

It also depends on the geographical area in which the user is, in the Basque Country or Galicia for example, being more used to not seeing the sun regularly, rainy days do not influence them as much as in Andalusia, to take it to the extreme.

If you want us to apply these and other tricks to sell more online , contact us without obligation and we will devise a personalized plan to increase online sales according to your business and your budget.

Trust Rana Negra for the management of your web positioning , either SEO or through Google Adwords .