Are there really “best times” and days to post on social media? If you are asking yourself that question, you may be new to content creation. Because today it is well known that each brand has its own audience and statistics that you should know before venturing to post at specific times of the day and enjoy a good reach. However, in the era of forced digitization due to the new coronavirus, more people joined to make content and something curious happened. 

It turns out that the people who had more free time used their phones for longer, so perhaps the full quarantine was the crucial moment to have a presence on social networks. However, this massive exposure will not happen again in this new normal, because people are already slowly returning to online routines. So the hot hours to post on social networks will always vary, and although there are certain tips that you could take advantage of, you should always start by investigating your statistics on that social network. 

Erroneously, some people often copy supposed hot hours. But if your ideal client or buyer persona is well identified, you can also play with that audience’s schedules. That is, if your content is youthful, you can find your best hours in the evening. And the networks can be quite busy more when everyone disconnects from their work, because the user usually consumes more content in their moments of rest, but is frequently looking at their cell phone during the day for specific things. 

What are the Hot Hours to post on social media?

Understanding this, it must also be clarified that it is not the same to publish in the morning as in the afternoon or late at night. And understand why it is important, because if you know your audience well and you know the average age, you should have an idea of ​​the times when your content could consume, or have an average hour, launch good content and hope that the algorithm do your thing. 

For this reason, when you think of your audience, try to define it as a single person. That will help you not only to materialize the idea of ​​a good follower, but also to give your brand personality based on tastes that you can satisfy. As if you knew a friend, once you meet him you learn to keep his schedules and that will be ideal for planning your publication strategy. In the same way, you can start thinking about certain general data that can be used to start publishing.

In the morning

If you want to post on social media, hot hours could be considered in various habits. For example, people consume content while commuting on public transportation. So you could consider that if your ideal audience is among that common activity, publish from 7:30 in the morning until 11:00 am. 

If your ideal client doesn’t take public transportation, you might consider dropping off your posts by 7:00 a.m., maybe sipping coffee while waiting to leave, or within 10 a.m. Of course, there are also things to consider, which, as mentioned before, can be closely associated with your personal metrics. 

At noon

Now let’s think about the noon break. The one where many decide to eat and take a break from work, then a post from 12:30 to 2:30 would be ideal, while taking a while to catch up. This in the event that your ideal client or follower on social networks has a daytime work schedule. In this case it can serve you in a generalized way. 

In the late evening

As with the morning, people who are preparing to return from home have a habit of consuming content on buses. In this sense, the best times to post can be between 6:00 pm and 7:00 pm. Again locating that your audience has a nationality, a social class and a lifestyle around that, you should personalize it whenever you can. 

The hot hours to post on social networks in Peru

If your audience is Peruvian, you should know that according to the market research multinational, Ipsos: 13.2 million Peruvians were connected on social networks during the quarantine. And that among these numbers, the networks that they considered essential were Facebook, WhatsApp and YouTube. And that habits changed only a little at the consumption level. 

For example, things like that according to this same information 18% of them are on Tik Tok, so if your audience is on this social network, you should study the hot hours to post on it. Because according to Influencer marketing hub , the best times to post on Mondays are: 6:00 am, 10:00 am and 10:00 pm. While on Tuesdays, 2:00 am, 4:00 am and 9:00 pm. 

The rest of the week:

Wednesday: 7:00 am, 08:00 am and 11:00 pm

Thursday: 9:00 am, 12:00 pm and 7:00 pm

Friday: 5:00 am, 1:00 pm and 3:00 pm

Saturday: 11:00 am, 7:00 pm and 8:00 pm

Sunday: 7:00 am, 8:00 am and 4:00 pm

In this social network you should also take into account what was mentioned at the beginning of this article, with the specification of the audience, although unlike the others, this is the common one used by generation z. 

While with Instagram, the publications, depending on the movement of the audience, could have the following rank, which you can adjust according to your statistics and study of interactions with you. For example, you are going to go to your Instagram metrics and instead of being guided by the interactions obtained according to your publications, you are going to take into account the most common age that usually visits you, the area and type of profession, the latter to your consideration. ideal follower. 

Monday: 11:00 am to 5:00 pm

Tuesday: 5:00 am, 9:00 am to 6:00 pm

Wednesday: 5:00 am, 11:00 am and 3:00 pm

Thursday: 5:00 am, 11:00 am and 3:00 to 4:00 pm

Friday: 5:00 am, 9:00 am to 4:00 pm

Saturday: 11:00 am

Sunday: 10:00 am to 2:00 pm

In addition, this social network, according to Ipsos is one of the best in Peru to advertise your brand. So it is worth taking it into account in your social media strategy.

Best time to post on Facebook

Then there is Facebook, the social network most used by Peruvians. 96% of urban Peru belongs to this social network, according to Ipsos. So without hesitation it is worth taking it into account in the strategy. But it is important to clarify that its algorithm is also key, because changes in the structure due to the evolution of the algorithm have made it more challenging to reach without a proper guideline . At the time of publishing, if you want to know the hot times to publish on Facebook, they could be in a general way: They are Wednesday, 11:00 in the morning and 1: 00-2:00 in the afternoon, according to a report prepared by Sprout Social. And also according to the same source the worst day is Sunday.

Of course, all this information must also be compared with your type of audience and country.

Hot hours to post on Linkedin 

Linkedin is an ideal social network to get the most prepared profiles and even qualified leads. But like any social network, it is important to know and study it based on the interactions that are obtained with your audience. However, a Hubspot study tells us that the best time to post your content on LinkedIn is not on Mondays. The best days are Tuesdays, between 10:00 and 11:00 in the morning. And Thursday, mid-morning or early afternoon.

This is because the study explains that Linkedin users come to it when they are in “work” mode or looking for opportunities. However, there is no exact fixed rule that tells you that you must necessarily publish on social networks at that time and on a certain day, because according to a note by Laetitia Francois Saint Maur , Head LinkedIn Marketing Solutions: Some of their clients have discovered that 8 o’clock: 00 PM is the most effective time to reach the senior managers they wanted to target.

But also, it tells us that Fridays should not be ruled out entirely, because even if you do not get the highest interaction figures, it can be a very good day to publish light and entertaining content. Those motivational inspirational quotes, for example. To start the week with inspiration that attracts professionals when they are about to close and relax for the weekend. Whereas on Monday morning, when they have their mind on the challenges that await them this week, it could be light content that has a strategic objective to help them solve concrete problems.

Are you ready to make the most of the hottest hours on social media?