Social networks are made by human beings and for humans, it is important to know this before advancing in any strategy to increase, create leads for Facebook or finally have concrete sales, because it is from that point where you must start. Any new move in digital marketing for Facebook includes making content that connects. The social network Facebook for companies may not be the fastest way to create a community, but it can be used enormously to create leads or real sales opportunities over time.

Selling on Facebook requires much more than uploading beautiful product photos and descriptions. It is recommended that companies link a landing page and add the Facebook icon in all their communities, as a link also in emails to customers. That is, the more interactive buttons you use, the more chances you have that the user has the willingness to meet you and thus the more chances of selling on Facebook. 

Facebook has the option of adding a product catalog that is shown in the first places of the page, ideal because you can highlight the products and in turn acts as a direct page for them to contact you, because it has action buttons: write me a message, send me a whatsapp or go to the location. All those are good alternatives that allow your potential clients to find you with just one click.

Leads for Facebook

One of the great advantages of Facebook is that it is the most used social network in many countries, although in times of pandemic it had an estimated use of 37% below Instagram in Latin America, according to data from the Internet marketing research company, comScore . On the other hand, the action of creating a page is totally free and intuitive for any user. But the generation of this content goes hand in hand with the possibilities that Facebook also offers you to promote yourself, since they are the most interested in making your brand stand out. From that idea is where the strategy to attract leads through Facebook comes in. 

Selling by organic search on Facebook is unfortunately not that easy, as its algorithms are made for promotion. But at the same time, it is a fairly diverse social network that allows you to test many types of content formats. Publications must be adapted in order to capture the attention of potential clients with different formats, but even for the most experienced in the area it never stops being full of changes, so you do not know everything. Leads for Facebook will be created more easily when you manage to consolidate a community. This will be the consequence of hard work, good targeting, and original content. 

Facebook for business

Nowadays, the tools that help brands to automate processes have increased, Facebook is one of the social networks that is most interested in its users being able to sell and connect with potential customers. So he added to his ranks Facebook leads Ads, a tool that allows you to request data from your ideal client in a more intuitive way and without leaving Facebook in all that process.

Facebook leads Ads is a possibility to capture more leads and put aside traditional ads, it is also an excellent option to generate more traffic to your landing page. To be a little clearer about the Facebook leads Ads function, it gives the option to people who showed interest in your product or service to request more information while they are captured by forms within Facebook. 

Sell ​​on Facebook

Although you have these tools to boost sales for Facebook and increase leads, it is important that you also adapt your entire content strategy to new realities. Brands that manage to connect with massive audiences have managed to humanize themselves and have shown users value in their content. But above all, learn to be consistent with your narrative and values. 

If your brand is capable of undergoing this metamorphosis, you can also begin to gradually create potential stakeholders in the service or product you offer, in addition to automating your marketing strategies in the best Inbound style. Sell ​​on Facebook if possible: medium and large companies have proven it. 

Companies such as Coca-Cola, Starbucks, Disney and Victoria Secret are some of the brands with the most number of followers on Facebook. But according to the same data from the famous social network, there are many success stories of small and large pages on Facebook, such as: nanoshop , an ecommerce with a success story. Either to generate leads for Facebook, such as the direct increase in sales on the page through dynamic ads on the platform. 

Selling on Facebook will be easier for you if you can understand your narrative and stand out for providing a different service: promotions, gifts to your constant customers, small spaces to share with your community with an event. And endless opportunities to connect with your target audience. But how are these people going to find you? Organizing your content strategically and being clear about what you offer. 

How to create leads for Facebook? 

After seeing all these success stories, we can visualize something in common in all the accounts: they have a clear niche and formed a community showing their differential value. They are clear to whom they speak and adapt to new contexts. So you can create leads for Facebook:

✓Improving the quality of your content,

✓Making your page more attractive,

✓ Adding interactive buttons so that users can contact you easily,

✓ Always keeping in mind your ideal follower,

✓ Constantly adapting your short-term goals. 

All things are connected to each other, the person who follows you may not be an immediate buyer but is a leads, a purchase opportunity that you cannot miss. Make sure to apply different mechanisms or methodologies such as Inbound Marketing to create an incredible and organized experience. In this way your business can grow little by little or increase its potential, in addition to all this: follow the example of the big brands and connect, add value to your brand. 

Tips for selling on Facebook

✓One of the tips to sell on Facebook or create leads for Facebook is that the person has their audience well segmented. 

✓Create a catalog on Facebook so that people when entering your page can see your products,

✓Activate the interactive buttons so that people or have to make many movements to buy from you.

✓Associate your ecommerce page to your Facebook account so that it can be easily accessed.

✓ Label some of your products in your publications so that they can be viewed in each update.

✓Choose the page design that best suits your product or service. 

✓Check the analytics whenever you can to know what you can change and what you can continue to use. 

As additional information, make sure to optimize the presence of the platform, to add to your image and message what makes you different or a good option.