Many users have wondered how to sell on Instagram, while some consider that it is easier to attract leads through Instagram than through Facebook, strategies for Instagram from engagement tell us that both things can be achieved with the same degree of efficiency, as long as the narrative is coherent and have a clear objective. 

Selling on Instagram and social networks is one of the most common ways that users often choose these days and that has been promoted since the health emergency. Why can it be considered common? because it’s easy to create an account and mount images from any mobile device. But let me tell you that without the right Instagram strategy, the sale may be more complicated than the previous steps. 

The main idea of ​​this whole topic is to teach you some tips to sell on Instagram, but above all how to adapt the strategies that the big brands have used for a long time to create a community and later sell. The goal is that you also manage to see that no matter the size of your audience, if your product is not interesting or the way you present it has a little more of the same, all your efforts will be in vain. 

How to sell on Instagram

Starting from the main idea of ​​this article to sell on Instagram, you have to be once more clear about the objectives of the project account, taking into account to create them: what you are and want to transmit as a brand. For this reason, before trying to start selling on Instagram, you must answer these six questions:

✓ Do you know who you are talking to ?: It is important that just as you have created an ideal buyer profile for your brand, you create it for your social networks. With more specific data, which will give you a clearer idea of ​​who may like your type of content. 

✓ Are your posts calling to action ?: It is important that you use calls to action in your content. Although interactive buttons are only available for accounts with a large following, be sure to add calls to action to your images. Example: Swipe to see more, turn on the sound or comment to me for a certain action. Attach the shortcut to a landing page to your bio. 

✓ Are you transmitting empathy ?: Not everything can be selling selling and in reality most users flee from these accounts when they see that they shout ¨Sell¨ everywhere. If we think about Inbound applied to social networks, you must adapt your content to generate engagement and involve the community more in your brand. 

✓ Do your post only encourage forced sale ?: It is crucial that even if you die to sell you try to take into account what you want to make your post feel, what you want them to think when reading it and what you want them to do. Avoid direct selling and look for other possibilities to talk about your product in a more organic way. 

✓ Are you using a lot of text ?: Make sure not to overload your copy with unwarranted text and to pass it through a strategic scanner before publishing it.

✓ Are your images striking ?: Even if you are not an expert in graphic design and even your brand does not have the necessary budget to hire one, it is important that you learn to show your product. Use unicolored backgrounds and choose (if you don’t already have them) the colors of your brand.  

The appearance of your Instagram feed is important but it is not everything. Rather, make sure to inject more strategy into your Instagram to attract leads. And to do so, you can take as a reference accounts that are already selling on Instagram.

Marketing strategy on Instagram

Let’s learn from the brands that have managed to get the most out of Instagram benchmarks, to name a few: starbucks or coca-cola. These are brands that many, before reaching Facebook or Instagram, dedicated their marketing strategy to generating connection with their users and were rising using insight as in the case of coca cola and family. 

Not too far from this reality should be your brand, be it small or large. Although it may get a little more competitive today, between brands, small businesses and influencers. It is possible that you will be able to connect in a better way if you learn to find that users feel identified with your values ​​as a brand. 

How to attract leads on Instagram

It is also important to clarify that having followers will not guarantee leads on Instagram, the next step to sell on Instagram is to create a community that is sufficiently connected to you and with what you transmit. Within that niche of people, characteristics can be drawn, but what do they have in common? they follow you. Because they like what you share, your product or at some point they connected with your principles. 

The next step after having a follower on Instagram is having the ability to delight ourselves, one of the four phases of Inbound Marketing. If you manage to create a system where you show your product, make its functions clear and that attractiveness is seen, you will not only be able to achieve a well-defined community, but you will also have more possibilities to sell on Instagram. 

Attract Leads on Instagram

The ideal thing when looking for references from pages similar to yours to start is that you be realistic, that is, even if very famous brands are named as references, only take from them something that you would like to have in yours as well. But since social networks are trial and error, the ideal is not to imitate the content. Because what worked for a large brand may or may not work for you. 

A brand with a clear personality makes it easier for ideal people to connect with it. Without more or less, it all comes down to showing what makes you different and adding specific data to your Instagram strategy when promoting yourself. It is very important that you know that if you handle a very large delimitation it is more possible that you will not be so successful in your promotions, even if you invest a lot of money in them. 

Without discouraging you, before wanting to sell on Instagram you need to learn how to attract leads on Instagram in the proper way:

• ✓Define your ideal follower,
• ✓Put in writing the objectives as a brand,
• ✓Learn to take photos that connect (Instagram is visual),
• ✓ Try to have an orderly and strategic feed, but remember that beauty does not always sell,
• ✓Tell a story with each post,
• ✓ Make sure you have a unique selling proposition. 

Tips to create a virtual store on Instagram 

✓Position with hashtag ¨ # ¨ specific and the most similar to your brand. Do not place it in topics that do not have to do with your content,

✓ Make sure to anchor the link of a web catalog or your ecommerce in your biography, so that people who are interested arrive with just one click,

✓Automate your Instagram messages, so that you can be attentive to answer all the questions of your customers,

✓ Make the most of the screen, on Instagram there are measurements of the photos, the most recommended are 1080×1080 and 1080x1350px. 

✓ Make your images tell a story,

✓Show yourself differently and make people notice what best defines you as a brand, 

✓Plan in advance, create a schedule of strategic activities that you can meet,

✓Plasma whenever you can your values

✓Don’t be afraid to tell your story, there are no two similar ones, show yourself natural.

And get to work with your strategy!