HOW TO CREATE PROFITABLE CAMPAIGNS IN ADWORDS IN 2017

Mobile Adwords campaigns and ads are the biggest 2017 trend.: HOW TO CREATE PROFITABLE CAMPAIGNS IN ADWORDS IN 2017

Half of the searches are through mobile devices is something that Google knows, and its clear intention to facilitate searches users , all efforts in positioning both SEO positioning 2017 as positioning with ads on Adwords , are aimed at improving mobile search results .

The 2017 trend in Adwords is to configure the ads in a way adapted for mobiles and tablets , and more than the 2017 trend it is the obligation for the 2017 Adwords campaigns since it will no longer be possible to publish ads without extensions, as of January 31, Next year, only ads with extensions can be published in Adwords.

Ads without extensions cannot be modified or created, they can only be removed.

And it is that half of the searches in Google are already carried out from mobiles and tablets, and in the case of looking for shops and streets, searches from mobile are already beginning to win over PC.

And Google Adwords goes further and specifies even more what the best ads in Adwords are for 2017 .

One of the first changes that we need to apply to create campaigns in Adwords in 2017 is to use the new extension for ads , an extension called click-to-message , which in Spain is possibly called “ message extension ”.

This new extension will appear next to the ads, as is usual with existing Adwords extensions , and with it the contact between the advertiser and its users and potential clients is facilitated, and that is when the user clicks on the extension, will open an SMS on the user’s mobile phone to communicate with the advertising company. The click-to-message extension can be configured by including a text message as a template, as a call to action , a call to action to invite the user to contact.

This message extension will be configured both at the campaign and ad group level, and it will be necessary to fill in the name of the company, the telephone number, the text of the extension (which is the one that appears together with the ad, when it appears your ad in the search results) and the text message as a template.

¿ What advantages does using extension -to-click message?: HOW TO CREATE PROFITABLE CAMPAIGNS IN ADWORDS IN 2017

– Increase the CTR.

– Occupy more space, which is always more striking.

-Provide closeness and trust to the user.

– Increase knowledge about our target audience.

Are there any drawbacks to using the click-to-message extension?

If you have any, it is the fact that at the moment Google is not able to track clicks in this extension, which makes it difficult to measure conversions.

Another drawback, but one of those that you say, “I wish all the problems were like this” is that if a website receives many searches, the CPC will go up, that is, the Adwords campaign will cost us more, but it is because we have thousands of Users asking about our services, very badly they have to give us the thing to not be profitable, right?