How to use LinkedIn as a recruiter

LinkedIn isn’t just for job seekers, far from it! But how can you create interest in your company? How to  do content marketing  effectively for social networks? How to attract  potential candidates and new contacts without putting yourself in an inferior position?

In summary,  using LinkedIn as a company is  something very particular that implies knowing how to use social networks in a different way. First, you must define the ideal profile , which will be determined according to the needs of the team, the values ​​of the company or the required experience.

After discussing it with the whole team , it is generally advisable to define  three types at most , so as not to get lost in the search for the perfect profile. In this case, keywords  are also very important when doing searches on LinkedIn, because they are what  define  the skills and areas of expertise of potential candidates.

On the other hand, many recruiters don’t mind them, but  Boolean operators  are also an effective way to search for a candidate accurately. They are simply acronyms that can be added to keywords in the search bar.  A bit like HTML! The 4 main types of Boolean signs  are:

• The quotation marks  “”, which allow you to search for an exact expression,
• NOT , which allows you to exclude certain terms from the search,
• OR,  which will extend the search to other words or concepts,
• AND,  which will refine the search by associating two elements with each other.

It is also possible to  opt for a paid account, which allows you to develop more recruiting services than a basic LinkedIn account.  There are two types of offers, which will allow you to increase the brand of your company and develop your LinkedIn network more widely:

• Recruiter , with which you will  have full and complete access to the social network:  search tools, specific profiles, candidate tracking, email templates … Everything you need to find the perfect candidate without wasting time, for the modest sum of .. . 700 € a month!
• Recruiter Lite , which is  an offering primarily focused on  outright candidate search . It offers quite a few search filters, so you can stand out, and it also shows who has visited your company profile. This more accessible offer costs  € 90 per  month .

While you can perfectly  use a personal account  to carry out your search,  a company account turns out to be the best solution.  By adding  a “Jobs” tab , where your job offers are listed, you are sure to find what you are looking for! How to use LinkedIn as a recruiter

This space to promote your company  allows you to attract potential candidates with all the elements that a LinkedIn profile should include: a profile image, quality content updated daily, etc. Feel free to ask your employees to  follow your page  to give  consistency and credibility to your profile.

Of course, the offer is yours, so keep in mind that candidates may not be interested in your offer. However, there are  three basic elements that potential candidates usually look for in a company to work for it, whatever it may be:

• The quality of life at work,
• The possible evolutions,
• The functions

You can also contact the profiles that interest you directly , through an InMail. However, be careful not to be too bold or expressive; you simply have to present the company, your values ​​and the purpose of your message / possible position.

Now, it’s up to you to present your brand content effectively to attract job seekers or collaborators! The essential thing is to know how to optimize your potential. How to use LinkedIn as a recruiter