Having an online business is cheaper than having a physical business, but that does not mean that you do not have to invest just money in having a truly professional, responsive, cross browser online store or e-commerce , with an adequate corporate image , that loads fast, safe, etc., etc.

Being advised by professionals in web design and web development is essential, checking that they have a portfolio with well-done, well-positioned jobs, is also essential.

Because not all e-commerce or online stores succeed, far from it. Like not all physical stores do, we see how businesses open and close every day. And it is that differentiating yourself from the competition and being widely visible by potential customers, is a matter of time, knowledge and economic investment.

With this in mind, offers below budget, not only for the web design of your e-commerce or online store , if not further invest in its digital marketing , perfect, now is when comes the good news do not stop increasing e-commerce sales in Spain !

From Spain, according to a study by Ve Interactive, the average amount spent buying online is 163 euros, 12% more than in 2014, and are the e-commerce tourism and e-commerce electronics , which are more increasing its sales, and in relation to the tourism sector, it is now essential to have a travel search engine (or similar, it can be hotel reservations, train tickets , search and travel companions …). Within the tourism sector, both online purchases of tickets to travel by means of transport (586 euros we Spaniards invest on average), as well as online accommodation reservations(450 euros), are widely sought after by users, and not only searched, but bought and / or reserved entirely online.

After tourism and electronics, it is followed by a boom in online sales, online decoration stores, where Spaniards spend an average of 168 euros, online fashion stores (clothing and accessories) with an average of 99 euros of spending on fashion for adults and an average of 57 euros in children’s fashion. And multiproduct online stores related to fashion, where to buy shoes, accessories and clothing online, have an average expenditure per user of 91 euros for each online purchase.

The online supply stores sell an average of 92.66 euros per purchase, the online health food stores sell 14.10 euros on average, online stores beauty products , sold an average per purchase of 71.08 euros, and online pharmacies selling 45, 02 euros for each purchase made by users.

However, the abandonment rate by Spaniards from online or e-commerce stores is still high. Nothing more and nothing less than 95% of users, abandon the online purchase process, of course, it is worth studying each specific case to find out why users of an online store or e-commerce do not decide to continue with the sale, in many cases is due to high shipping costs or web pages that load very slowly. Of course, if an online store is not optimized for all types of screens, users do not end up buying from it from their smartphones or tablets.

The sectors that suffer the most from the churn rate are insurance, banking and fashion. Those who suffer the least are the tourism, telecommunications, and beauty sectors.