LET’S COMMEMORATE WOMEN’S DAY BY MAKING VISIBLE SOME OF THE MOST INFLUENTIAL WOMEN IN WEB PROGRAMMING AND ADVERTISING

Most of our followers will be familiar with names like Steve Jobs, Mark Zuckerberg, Bill Gates, Larry Page, Linus Torvalds or Alan Turing, since, as in all professional and artistic sectors, it is a vast majority of men who They have stood out, but little or nothing is known of women who have marked a before and after in the history of web design, web programming and marketing.

Today March 8, International Women’s Day, which commemorates the struggle of women for equality with men, we want to tell you about some of the most influential women in the areas of web design, web programming and marketing.

Ada Lovelace – the first programmer, created the first algorithm that could process a machine and the terms loop and subroutine.

Grace Murray Hopper: She was a scientist and part of the US Navy and also created the first compiler for computers. An important figure in the development of the COBOL programming language, a very common language today in bank computer systems.

Hedy Lemarr: actress, inventor and creator of the spectrum spread by frequency hopping, which may sound like Chinese to you, but it is the basis of WiFi and Bluetooth!

Joan Clarke: worked alongside Turing, the famous mathematician, logician, and computer scientist deciphering the German enigma code. Although she started in a group known as “Las Chicas” since cryptography and computers were not women’s things, but her intelligence and knowledge led her to work with Turing and other male colleagues, although she earned much less. than their peers.

Radia Perlman: the mother of the Internet, creator of the STP protocol, software and network engineering, security expert and still active.

Margaret Hamilton: director of software engineering at MIT, at the time when the Apollo, the rocket that took man to the moon, was launched, the work team that she led developed the software that allowed this historic milestone.

Mari Smith: Forbes included her on their list of Social Media Influencers, she has experience working in Facebook marketing.

Bernice Fitz-Gibbon: creator of legendary advertisements, she introduced in-store events, such as demonstrations, parades, talks or readings, a revolution in marketing.

Paula Green: a true advertising heroine, created the historic slogan for Avis “We try harder” taking advantage of the fact that Avis was in the shadow of the No. 1 of its competition, Paula gave it a spin so that it could be seen among the public than when you are the # 2 you have to try harder, and boy did he succeed, in one year they went from losing 3.2 million to making 1.2 million dollars. Later he founded his own agency and worked with huge brands such as Subaru or The New York Times.

Cheryl Berman: started as a junior copywriter at United Airlines and ended up being the first woman to serve on the agency’s Board of Directors, she managed to work with brands such as Coca-Cola, Disney, the US Army or McDonald’s.

Caroline Jones: We could go on and on, but we’d like to end up with a woman who not only had a hard time just because she was, but was also African American. The barriers did not prevent her from becoming a secretary to a copywriter, eventually working for McDonald’s or American Express. Well known was his campaign for Kentucky Fried Chicken, “We Do Chicken Right.”  LET’S COMMEMORATE WOMEN’S DAY BY MAKING VISIBLE SOME OF THE MOST INFLUENTIAL WOMEN IN WEB PROGRAMMING AND ADVERTISING