This master’s degree in Google Marketing Platform ( GMP ) is the first master’s degree in Spain that specializes in the practical training of Google’s professional suite, which integrates both web analytics and professional management in Search, Display and optimization.

The launch of this suite implies the formation of new professional profiles capable of knowing the integration of all these tools at a global and specific level, to apply it within the digital sector. The master includes a masterclass taught at Google’s own offices , to meet the GMP team of Google Spain.

This training has two parts: an initial and common syllabus for all its students, and then two different specializations depending on the interests of the students: 

• Data Training ( Analytics 360 ) 
• Media training ( Search 360 and Display & Video 360 )

objectives: Master in Google Marketing Platform (GMP)

Among the main objectives of this master’s degree are the following:

• Get an overview of how the Google Marketing Platform suite works.
• Use of Analytics 360 and Optimize 360 with advanced functionalities.
• Management of search engine, display, video and programmatic campaigns .
• Apply the knowledge acquired in real cases .

recipients: Master in Google Marketing Platform (GMP)

This master’s degree is aimed at training professionals from two different branches, depending on the professional profile and needs of the student.

The DATA specialization is aimed at:

• Analytics professionals who need to understand the potential of GA360 and the Google ecosystem.
• Marketing professionals to understand the management of your sources through the Google suite.
• Design and UX experts to broaden your vision.
• Marketing Directors who want to have a vision of the GMP suite.

The MEDIA specialization is aimed at:

• Media professionals and search engines to access positions of greater responsibility.
• Programmatic professionals.
• Marketing professionals to learn about all the possibilities it offers to the media.
• Marketing Directors to have a vision of the GMP suite.

methodology: Master in Google Marketing Platform (GMP)

The master is based on active learning, with a system that would represent the following percentages:

• 40% of Cases to solve , learning by making mistakes.
• 40% of Teamwork with tools to participate and act.
• 20% of Flipped Learning , with theoretical foundations, conceptual base and debates.

This master’s degree requires face- to- face attendance to its classes, beginning on October 18, 2019 and ending on February 12, 2020 .

Classes will take place from  Monday to Thursday from 7:00 p.m. to 9:30 p.m. at the  Glue Work Building (Calle Edison, nº3, 28006, Madrid ).