Every time we read about neuromarketing, we like it more. In case you have not heard much about the subject, we will give you a short summary, neuromarketing studies the process of making a purchase decision in consumers. Well, this process is determined by the “reptilian brain” that we all have, that is, the least rational and the most primitive part of our brain. And what moves the non-rational? Sensitivity, emotion, impulse, without rational filters.

Around 95% of the decisions we make are not rational, surprising, right? By the time we have rationalized and made a decision, our most emotional and primitive part, had already made it.

It also has a very important advantage when studying the behavior of the potential buyer, and this is that it is not based on verbal responses, which may be conditioned by the influence of the group or by social desirability. Like Neurolinguistic Programming, neuromarketing provides us with valuable information about the purest and most unconscious human reactions, in this case, focused on sales.

Neuromarketing is not something new, although it is only recently when it has started to sound strongly, why is it not new? Because for years the parts of the brain that intervene in the purchase decision process have been studied, only now, that we already have the corresponding areas defined, we want to know how to activate them. We have already given you the answer at the beginning, reaching the buyer’s emotions.

All this sounds like applying these techniques to sell more must be a huge financial outlay, right? Man, scientific research is expensive, which uses MRIs and similar techniques, but you’re in luck, in Rana Negra you have a psychologist immersed in the marketing area, who, by collecting scientific evidence, can create some great content for your blog, for your website, for your social networks, for the development of scripts for spots, etc. It’s not something that a small programming and marketing studio normally has, is it? Well, after all, marketing is completely based on Psychology, it is simply Psychology applied to sales. But Psychology is something much broader than that, and in Black Frog, you have it.

We leave you a reflection. If you had the button to activate the hearts and brains of your clients, wouldn’t you press it?  NEUROMARKETING GO FOR THE REPTILIAN BRAIN!