Important news has been known in the last day and that has as its protagonist one of the most relevant Chinese manufacturers of mobile devices in the market. And it is that the alliance has been made official for the next three years with the historic brand specialized in Hasselblad cameras for its future generations of flagship phones.

This agreement is the continuation of a collaboration for the new camera system, Hasselblad Camera for Mobile, for the OnePlus 9 family , which will be launched worldwide on March 23. In addition, OnePlus has an investment plan of more than 150 million dollars aimed at further developing the camera imaging functionalities of its next smartphones .

Details of the agreement between OnePlus and Hasselblad: OnePlus and Hasselblad team up for their mobile cameras

OnePlus 9 will show its advances in cameras at the end of the month

The association with the pioneer firm in the development of high-performance camera technologies for more than 80 years will be based on the work carried out throughout the R&D division , something that can already be observed on its range Smartphone high of 2021.

It will all start with a series of software enhancements including color adjustment (the ability to display more accurate and more natural-looking colors in photos) , and will be extended to other parameters later. The two parties will jointly define the technology standards over the next three years and will be known in the market under the name Hasselblad Camera for Mobile.

Furthermore, the new Hasselblad Pro mode brings the company’s leading sensor calibration to a mobile phone for the first time, including a new interface based on Hasselblad image processing software, as well as professional-grade options such as capacity adjusting ISO, focus, exposure times, white balance, and using 12-bit RAW for sharper colors and higher dynamic range.

Over the next few years, OnePlus’ investment of more than $ 150 million is expected to include the creation of four major research and development labs, including two innovative imaging labs based in the United States and Japan. In terms of technologies in full development, the arrival of panoramic cameras with a 140-degree field of view, T-lens technology for ultra-fast focus on the front camera and a freeform lens that almost completely eliminates the distortion of the edges in wide-angle photos.

Now it remains to wait for the global launch event of OnePlus 9 Series, which will be broadcast live on March 23 at 3:00 p.m. in Spain on its official site .