Overwatch League sponsors are withdrawing their ads following harassment and abuse at Activision Blizzard

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Overwatch League sponsors are withdrawing their ads following harassment and abuse at Activision Blizzard

Overwatch League sponsors are withdrawing their ads following harassment and abuse at Activision Blizzard

The repercussions on Activision Blizzard continue after the revelation of the different cases of harassment and abuse in the company. Last Tuesday there were different events of great significance for this controversy, such as the resignation of the president of Blizzard or a new lawsuit against the company.

Now, a report from the Washington Post and shared by PC Gamer , reveals that the Overwatch League is at a difficult time regarding its sponsorships. Coca-Cola and State Farm are now reconsidering their relationship with the company run by Bobby Kotick.

If we go to the competition’s website we will see that both brands are still listed as sponsors, although a representative of the insurance company has told the Washington Post that they are ” re-evaluating our limited marketing relationship with the Overwatch League .” Despite this time of deliberation, they have decided to withdraw their ads for this weekend’s matches.

For its part, Coca-Cola has not taken this last measure of not presenting advertising, although it did confirm to the medium that they are aware of the accusations against Activision Blizzard and that they are currently “working with our partners at Blizzard while we take a step back for a moment to review future plans and programs . “

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The truth is that neither of these two companies have been the first to carry out preventive measures. The telecommunications company T-Mobile is no longer present on the Overwatch League or Call of Duty League websites . However, the American brand has not commented on the matter. Overwatch League sponsors are withdrawing their ads following harassment and abuse at Activision Blizzard

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