The use of social networks and consumption of entertaining content is a factor that has been increasing its position in society due to new technologies that allow the consumption of new trending content every minute and be transmitted all over the world. However, the point of increase in the use of networks has been the restriction to leave home due to the pandemic, this has led many Peruvians to turn to digital platforms to be active consumers.

According to Ipsos, the most used social networks are:

94% Facebook

86% WhatsApp

62% Youtube

60% Instagram

The essential social networks during the quarantine according to Ipsos are the following:

73% Facebook

69% WhatsApp

62% Youtube

Learn about the use of social networks in Peru – 2020

From the aforementioned, Google revealed a report where 86% of users in the region claimed to increase the use of YouTube at the beginning of the pandemic due to the issue of staying at home and spending time browsing online. According to a survey by Talkshoppe where the results were released at the Brandcast 2020 event,  YouTube had a 30% growth in viewing permanence and increased hours of content uploaded to the platform by 220%.

Likewise, 64% of Peruvians mention that the famous brand offers them relevant content and for that reason the time spent on the platform increased by 30% this year. Channels with more than 1 million subscribers reached 80 in the country.

Within the increase in consumption of the video platform, it increased the use of televisions. In March alone, viewing hours for live content increased by 250%.

The most viewed on YouTube in pandemic

In the time that society was immersed in their homes, they decided to consume content that taught them new things. For example, within the categories are the videos for “beginners” with millions of views, within this one is also the gardening content, in addition to teaching how to spend time at home with tutorials to set up gardens and learn various activities.

YouTube served as a tool for the creation of health protection articles against the pandemic and for moments on how to make “face masks, the disinfection steps when entering the house and the correct hand washing.

The aforementioned data shows that YouTube has been the platform since the beginning of the pandemic that helped and continues to help citizens to solve problems and find out about the situation in other countries from foreign youtubers. In the Talkshoppe survey, 47% of Peruvians affirmed that they will continue to use the platform more than they used to before.

Finally, in the month of August, Peru reached more than 10 million people over the age of 18 connected and for advertisers the platform is effective not only to build brand attributes, but also to obtain sales results, due to every 6 people of 10 have acquired a producer advertised by the platform. According to the Talkshoppe study, a user is 1.4 times more likely to search for brands, products and services on YouTube than on another platform.