The Graduate Certificate in Marketing Analytics ESIC is a specialized program in Marketing Research & Analytics that reinforces the global business vision and international approach through practice, the latest technology and digitization, to define the analysis and timely decisions to meet market challenges.

Differential factors: Postgraduate in Marketing Analytics [PSMA]

• Use of the latest technology in software specialized in information analysis, Excel, R, SPSS and SAS, and other software related to data visualization and Big Data in general.
• Business Experiences through face-to-face visits to multinational companies in the sector.
• Use of practical and original cases in class, provided by teachers with real data from their companies.
• Hands-on methodology, through evaluations based on Master Project.
• This Postgraduate in Marketing Analytics offers an International Business Experience in London.
• More than 20 real experiences of research and business intelligence thanks to a faculty made up of expert professionals with teaching experience that allow a multiple perspective of the benefits of Marketing Science in the company.

100% employability 6 months after completing the Postgraduate course. 

Some of the companies where the former students work: Postgraduate in Marketing Analytics [PSMA]

• Deloitte
• Iberdrola
• Vodafone
• Fujitsu
• Philips

Functional areas that occupy:

• 61% Marketing
• 26% ICT
• 13% Business Development

Methodology

The course has a theoretical-practical component based on real cases and practical exercises that will make learning very effective.

The methodology focuses on learning, combining the individual effort of the student and their involvement in teamwork.

Tutors, mentors and teachers facilitate the process of understanding and applying the knowledge / skills.

Methodological criteria

• Action-feedback-analysis-action projection.
• Student Centered Learning
• Promotion of independent learning and critical thinking of the student.
• Decision making.
• Individual evaluation.