Appealing to the instincts so that the online buyer ends up buying from you and not from your competition, or even from anyone, the product or service that you sell is a magnificent online marketing strategy . And we talk about online sales because at Rana Negra we are dedicated to it, but this premise is applicable to the offline world as well.

Using psychological techniques to increase sales is nothing new, and now we must apply it to online stores or e-commerces . Now we are talking about neuromarketing , where the neuronal and sensory reactions of potential consumers are studied and it is based on the accurate idea that the purchase decision is based on emotions. Ok, there are basic products that we have to buy yes or yes, but where? Do we only look at the price and the quality? Even so, the perception of cheap / expensive and good / bad is quite subjective and manipulable.

It is more than known in the field of Psychology, that our brain makes decisions before we know them, that is, before we are aware. For example, by means of MRIs in consumers who are in a sales process, that is, who are trying to sell them a product, certain areas or others are activated in their brain depending on how they will finally answer “yes” to the sale or no. Other techniques to check where the gaze is directed, the level of sweating, etc., go in the same direction.

Do you want to know some of the springs that activate the brain of online consumers to buy online in a specific online store or e-commerce or to buy one product or service online and not another? At Rana Negra we can help you get implants, based on an online marketing strategy suited to your needs and with a professional- looking online or e-commerce store , thanks to our online marketing and professional web development professionals.

– Fear of loss and temporary pressure: Assuming that losing something (or someone, of course) is one of the most painful experiences that human beings go through, the fact of losing money is something that causes many emotions negative, much more intense than the pleasure of winning it. Our natural aversion to losses means that if we feel that a product or service is only going to be available for a limited time, we want to buy it before it runs out and we have lost it forever. The greater the time pressure, that is, the less time they give us to buy it, the sooner our brain will make the decision that you want and need it, and buy it onlineor the offline purchase occurs quickly. In addition, the less time you have to make a decision, the more intensely our reptilian brain acts .

-Hallo effect: It is one of the cognitive biases of our brain, and it is summarized in that if we attribute positive aspects to something or someone, what is related to that something or someone, we find it attractive too. That is why celebrities, models and extremely attractive people are used when selling products, even if they have no relation to beauty or aesthetics. If we like someone, we attribute positive characteristics to them even though we do not know them, and this attractiveness is transmitted from the attractive person to the product or service with which they are related.

-Asymmetric dominance: In one of the many experiments that demonstrate this other cognitive bias, 100 people were asked if they preferred to subscribe to a digital newspaper for $ 59 per year, subscribe to the same newspaper but in print for $ 125, or subscribe to both types for $ 125. 84% opted for the third option, no one chose the second and 16% opted only for the online subscription. However, the same question was asked of another 100 people eliminating the option to subscribe only to the printed newspaper, and in this case the percentage of people who opted for the online subscription was 68%. This is why they also offer us 3 sizes in popcorn or soft drinks in theaters, in ice cream parlors, etc.