Samsung and Xiaomi gain market in Europe in the 2nd quarter of 2019
A report from the analytical firm Canalys has given us the current state of the smartphone market in Europe. According to their report for the second quarter of 2019, Samsung and Xiaomi have increased their market share considerably, with Apple and Huawei holding onto their respective positions and resisting at any cost.
Samsung leads the top: Samsung and Xiaomi gain market in Europe in the 2nd quarter of 2019
According to figures provided by Canalys, Samsung is in the lead with a market share of 40.6% and 18.3 million registered shipments of smartphones . Likewise, the company enjoys an annual growth of 20% and experts indicate that these favorable results are due to the renewed Samsung Galaxy A 2019 series. In fact, according to the study, the Galaxy A50 has been the best-selling mobile in Europe during this period of time , accounting for a total of 3.2 million units shipped.
Samsung can also boast of the Galaxy A40 , which is the second best-selling mobile phone in Europe, with a total of 2.2 million sold in this period. Canalys indicates that Samsung has made the right decisions to regain ground in Europe, even if that means cutting its profit margins.
On the other hand, Huawei retains the second place despite the setbacks suffered, achieving a market share of 18.8% and 8.5 million shipments during the second quarter. However, we can already see how the commercial veto imposed by the United States begins to harm the company, whose annual growth has fallen by 16%.
For its part, Apple consolidates in third place during the second quarter. The American apple has achieved a share of 18.8% and send a total of 6.4 million units. Like Huawei, its annual growth suffers a decline of 17%.
Xiaomi presents the best growth of the quarter
Things have been going very well for Xiaomi during 2019, the company has not only managed to make a big name for itself in Europe in a short time, but it also has the numbers to prove it. In this sense, Xiaomi seizes 9.6% of the market share , a significant change compared to the 2.9% obtained during the second quarter of last year, which represents an annual growth of 48%.
In addition, the manufacturer managed to ship 4.3 million units, of which 2.0 million have been Redmi Note 7 devices , which is consolidated as the third best-selling terminal of the quarter in Europe .
Finally, the fifth place corresponds to HMD Global , which suffers a decrease in sales, reaching a share of 2.7% and 1.2 million shipments this quarter.