SELL ​​MORE WITH AN UPDATED WEB DESIGN

For a business today, it is no longer enough to have an Internet presence, it must have it, but it is not enough, there are a series of requirements that you must meet if you want to sell more than your competition.

Attracting more clients involves capturing their attention in a world full of competition, and like everything else, the first impression of a business enters our eyes, hence the importance of a current, responsive, simple, clear web design that offers All the information necessary for users, as we have always said, is your portal open to the world 24 hours a day, 365 days a week.

Whether we are talking about an online store , an online price comparator, a corporate website , a gamming platform, a real estate portal or any type of professional website , they cannot remain static for years, not even in terms of content or design, and also, if your business grows, the functions of your website will do so, so all web development would clearly come into play here .

If you get into trouble with what is web design , what is web programming and what is web development , we recommend our article: Web design, web programming and web development, are they the same?

Graphics element: SELL ​​MORE WITH AN UPDATED WEB DESIGN

The first thing is to analyze which trends in terms of buttons, videos, banners, sliders, etc., are the most suitable for your website. Analyze also what are the trends in web design , while obviously sacrificing what will result in your business model simply to meet the trends, but these will surely help you make your website look current. Here is an article about it: First trends in web design 2018 .

Of course, having experts in web design is essential to adapt these trends to your business in particular and so that the final result is professional, responsive and consistent. And for your website to be usable , otherwise, you are lost.

Capturing the user’s attention is not an easy task in such a competitive environment, where at the click of a button, you jump to the page of the competition.

Fonts and colors: SELL ​​MORE WITH AN UPDATED WEB DESIGN

The chosen fonts and their arrangement on the website have an impact on the user experience , the different fonts evoke different sensations.

The typography must be a complement to the design and an element that works in our favor, it must be consistent with the rest of the web page design . It is common to use three different fonts, one for titles, another for subtitles and another for paragraphs.

The use of colors will also mark the character of your web page , and these must be united are the messages that are transmitted on the web page.

Clear Content and Messages

As a business owner you must be clear about what message you want to convey, what is the mission, vision and values ​​of your business, and then give them a commercial touch that creates positive feelings in your users, if this does not clarify much. You can also count on us to shape how to express what you want to offer.

The messages must be directed to your target audience, to connect with them.

Hierarchical content so that the most important thing is displayed before helps users and Google likes it, you could not ask for more! Segment content into different categories

Web architecture

All this information must be implemented in some way, and this way is through the web architecture, the step in which we organize the information on your web page. Once again, it is essential that the user find the information they are looking for easily and quickly.

Many studies have determined how users view web pages, and they follow the so-called F pattern, one day we will talk about this pattern, but in summary it is that first users read the upper part horizontally, then they go down slightly and return to read horizontally and finally, take a look at the content on the left side vertically.

Hence also the importance of placing call to action or calls to action in strategic places.