Today there are fewer blogs than before, but these, those that have survived by creating interesting content for their users and having an elaborate online marketing strategy .

Las marcas que han sabido ver el potencial de los blogs y se han tomado en serio su estrategia de marketing online, son los que se han posicionado como referentes de su sector. Ser útil e interesante, no realizar copias pegas y tener conocimientos en posicionamiento SEO y palabras clave o keywords son las principales claves, Si vas a ofrecer exactamente lo mismo que otros que ya se te han adelantado, mejor, estate quieto, piensa y elabora una estrategia, porque Google si copias, te penaliza, y los usuarios se aburren de ver lo mismo una y otra vez.

Of course, having a personal blog is not of the same importance, where you can tell your experiences, experiences, feelings, trips, etc., where writing is usually more of a personal exercise almost like a “dear diary”, where it also doesn’t have to have a corporate image or content creation aimed at a final sale , than have a corporate blog or a professional blog , where it is important to keep a corporate image, maintain an excellent online presence , be positioned on the Internet, show that you are an expert of the sector to which you dedicate yourself, attract visits to other pages of your website or to landing pages and have a means of communication with users, who are, after all, potential clients.

The statistics only corroborate this importance, since web pages with a blog have indexed between 97% and 434% more pages and links than web pages that do not have a blog, which is to imagine the enormous differences in web positioning between one type of web page and another .

Whether or not you have an e-commerce or online store , you must have an online presence in the form of a professional website , with a blog where you can create interesting content for both Google and users and complement it with the management of the social networks in which you must have likewise presence.

And all these actions, from the online marketing strategy , the professional website adapted to the needs and tastes of each owner, sector and target audience, the creation of the professional blog , the content strategy and the management of social networks, where best developed is in the hands of professionals.