THE IMPORTANCE AND PROCESS OF WEB DESIGN AND LAYOUT

The design of a website is a very important factor in attracting customers. Today on the Internet there is a lot of competition, everyone has a click of their customers, however only a few get them. This is often due to the first impression the website makes. THE IMPORTANCE AND PROCESS OF WEB DESIGN AND LAYOUT

Currently the most common thing is to go to the Internet to search for products or services, search engines return thousands of results in each search, and this is where the first impression comes into play. In a few seconds a client can choose you or decide at the click of a button to go with the competition.

As it has been shown that in this sense the first impression is what counts, it is essential to have a website with an impactful design. The main objective is to attract potential clients to the web , how? Giving them confidence, that is, transmitting quality through the design of our website, which is the first thing they will see.

A good web design must have a clear and organized presentation, it must also combine colors very well, using the most appropriate in each case and have a pleasant and pleasant content. On the other hand, it is also important that the web page loads quickly, is easy to use and adapts to the needs of the users.

It must be taken into account that the design of a website is a different way of communicating what we want to convey, that is, a different way of getting the message that our brand wants to convey to our potential clients or users . There are some vital points to keep in mind when designing a website:

The colors are a very important factor to consider when designing a website because they directly affect users who visit the website. When choosing colors it is important to combine them in a way that they contrast without using too many. It is best to choose light backgrounds and dark letters, since dark or brightly colored backgrounds tire the eyes, so they are not inviting to read.

The fonts to be used in the design of a website are also important, since it will depend on them whether users read the content or not. In this sense, it is important to use a suitable font size, so that reading is a pleasant task. It is best to use the same typeface for the entire web, differentiating the sections, and use a readable typeface, since some of the most innovative typefaces are incomprehensible.

The images of the website are also an important factor, since through them quality is given to the page. If you do not have your own professional photos, which is usually the most common, it is best to go to free image banks, since they are the best way to give quality to the website without sacrificing ethics and professionalism.

The way to organize the content of the website is also very important, the best thing in this case is to bet on simplicity and logic. It is useless to have a beautiful design if potential customers do not know how to get to the content they are looking for, that is why it is important that all content is easily accessible.

In this sense, it is not advisable to load the website with numerous menus and sub-menus, nor to add various search boxes and buttons for all sites. The appearance of the website must be clean and simple and all pages and sections must have a specific function .

It is important that all the pages of the website follow the same line , that is, that they use the same colors, the same fonts, the menu is always shown the same and in the same place … etc. Changing the appearance from one page to another on the same website gives a feeling of disorder, in addition to that it can drive the user a little crazy, they may even think that they are on different websites.

On the other hand, it should be noted that another very important aspect to take into account is that the website is responsive , so its design must be adapted to both desktop computers and Smartphones or tablets. Each of the versions will be different to offer the best user experience.

Although it does not have to do directly with the design of the website, the speed of loading a web page is very important, since potential customers or users do not wait. It is proven that around 40% of people who surf the Internet on a regular basis, abandon a web page that takes more than 3 seconds to load. There is no use having a beautiful design if no one is going to see it, don’t you think?

Once all these factors are clear, it is time to start the process. The design of a website begins in image editing programs, such as Photoshop or Illustrator. With these programs what you do is create various static images of how the website would look.

Thanks to these programs the client can see the final result quickly, it is undoubtedly one of the best ways to present the designs, since it allows changes to be made quickly and easily. In these static images of the website, all the decisions that have been made previously are applied, such as colors, typography, images to use … etc.

When the static design of the website is considered final, it is time to move on to the layout . Although design and layout always go hand in hand, the difference is that with layout that static design comes to life and becomes a real website, it is no longer a simple image.

Before delving into the web layout process, it is important to highlight how important it is for designer and layout designer to work together, since many times what in the eyes of the designer seems like a good idea, when it comes to layout is not so much. In many cases, the design and layout tasks are executed by the same person, so this is no longer a problem.

To make the layout of a website, programming languages ​​are used. There are many types of languages, but HTML is used in most cases . This programming language or code is responsible for placing everything in the initial static design in its place, to give it the proper format, CSS is used .

Let’s say that to design a website with HTML and CSS, various blocks and containers are created using code, and within these are placed the images, texts, other blocks … etc. To achieve the desired structure, they are given width, height, position … etc. using CSS.

The layout HTML5 and CSS3 has many advantages over traditional layout, as for example can separate the content of the page, in the style or aspect that should be displayed. This makes the maintenance of the website much easier and the results clearer.

Another of the major advantages of web layout with HTML5 and CSS3 is that every web page is visually accepted in all browsers . With the use of these standards, the website is also responsive , that is, it is correctly displayed in all screen resolutions. If you want to go deeper into the subject, read this article about the importance of responsive and professional web layout when selling more with a web application.

As you can see, the design and layout of a website are very important aspects. For its part, the design is in charge of capturing the attention of all the visitors of the web page first, while the layout is a way to ensure that this design is displayed correctly.

Without any doubt, it can be said that it is worth investing in a good web design , since it depends largely on whether a client chooses us or not. In addition to a good design and adequate content, it is essential that the website has a good optimization, in order to be well positioned and be visible to many people. THE IMPORTANCE AND PROCESS OF WEB DESIGN AND LAYOUT