All the studies regarding the online store or e-commerce indicate the same, and the logic, too, if the user experience is not good browsing your website, it will go to the competition.

What does the User Experience cover ? Everything you do and see while browsing your online store or e-commerce : that the images of what you are going to buy are of quality, that the online store or e-commerce loads quickly , that the shipping costs are not excessive, That the products or services you sell are well described, that you easily find what you are looking for, that you do not have to fill out endless forms to register, that you are not invaded by your own or third-party advertising while browsing, etc., etc.

For example, a study carried out by Approved Index, asking 2,000 people who are used to buying online, tells us that:

– 85% of users abandon the purchase process already having items in the shopping cart if they are perceiving the online store as difficult to navigate.

– For 95%, the design of the online store or e-commece is vital to finalize the purchase.

– Users trust more in an online store or e-commerce that facilitates different forms of payment, since 76% are still reluctant to leave their bank details on a website (although web developers know that if things are done correctly , users do not leave their data on the web, if not in the bank, but this is another matter).

On another occasion we also talked about the user experience in our blog, also telling how it would be Google Analytics and an online purchase process, but in real life .

Here we leave you two other very good videos, explaining how tortuous shopping would be in real life if it were like in many of the online or e-commerce stores that we can find: