THE RELATIONSHIP BETWEEN GRAPHIC DESIGN AND WEB LAYOUT

The graphic design of any type of brand is the essential visual element, it begins with the logo (logo and isotype), corporate colors and typography, and extends to its applications in stationery, mail signatures, documentation of the rules of use of the corporate brand, presence in social networks, etc.

And of course, it applies in web page design .

These visual elements are the first impression that users take of brands, hence their high importance.

The image transmitted from graphic design, through web design and web layout must be trustworthy and credible, and what gives a business that trust and credibility is having a professional image, mainly through:

Corporate image adapted to the business line: mission, vision, values, target, products or services offered.

The arrangement of the elements within the pages of the website.

The fonts used.

The ranges of colors used.

An adequate contrast between the text and the background.

The ease of reading the content.

Quality of the information contained in the website.

Frequent updating of the website, and of the corporate image (a good corporate image does not last 20 static years, it must be updated).

Usability of the website.

Fast loading of the web page.

Therefore, when building a professional brand image, we start with the graphic design aspects related to the corporate image , we move on to web design, web layout, front end and back end programming and creation of the database.

And to the application of the corporate image embodied in graphic design, on social networks and wherever there is a presence, online or offline.

As in this article we focus on the relationship between graphic design and web layout, comment that once we have graphic design and web design, it is time for web layout, which is to give it a visual aesthetic in which we give life to the Web design.

Although design and layout always go hand in hand, the difference is that with layout that static design comes to life and becomes a real website, it is no longer a simple image.