TIPS TO INCREASE THE SALES OF YOUR ONLINE STORE

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TIPS TO INCREASE THE SALES OF YOUR ONLINE STORE

Setting up an online store may seem easy, since if you have a little knowledge of computing, you can set up your own Ecommerce using CMS such as Prestashop or Magento. The problem usually comes after a month, when nothing has been sold. Next we are going to give you a series of practical tips so that you can increase the number of visits to your online store and improve it, and thus increase the number of sales.: TIPS TO INCREASE THE SALES OF YOUR ONLINE STORE

And it is very important not to forget about your online store and dedicate the necessary time to improve and implement it with the sole objective of obtaining more visits and that these visits translate into more sales.

The first thing is to determine well to which segment of the public your online business is directed , to which target audience you want to sell your product. It is very important to ask yourself how old you are and what you are looking for. After this we must delimit it and be very clear about which people we want to enter our online store .

The usability of the online store is also very important , it is good to copy what is most used in other online stores , especially if you know that they sell a lot and work very well. It is not good to break with the most common standards, in fact if they are standard and common it is because they tend to work very well in most cases. An example is putting the shopping cart at the top of the Ecommerce .

Tips to increase the sales of your online store

Another essential thing is to spend the necessary time writing the product descriptions. It should also be borne in mind that it is convenient to have quality texts that are  optimized for search engines . These texts have to be clear and understandable, it is not worth putting a list of keywords only. Just as you have to have good photos, it is not worth putting just any photograph. If the product does not look good in the photo or highlights a negative aspect of it, it is very difficult for you to sell it. It is always convenient to put more than one photo, to be able to see the product from different angles and to be able to zoom in on the photos to see the details of the product.

Another factor that is becoming increasingly important is that the design of our online store is ” responsive ” or adaptable . More and more people buy through the Smartphone, or the Tablet, so it is not necessary to take into account only the measurements of the computer monitor. If someone is interested in buying and cannot see your online business well on their mobile, it is very possible that they will leave and do not buy anything. Therefore, it is best to make an adaptable design that looks good on different sizes of devices.

Search engine positioning is also very important because appearing in the top positions is essential; If the client has to find you on the fourth or fifth page of the search engine, don’t be fooled, they won’t find you. That is why SEO (Search Engine Optimization) is very important , and the best thing for this is to include unique and personalized texts for each product, which include the keywords for which it is searched. It is also recommended to improve the positioning shorten the URLs and make them friendly.

Tips to increase the sales of your online store

Finally, we would like to recommend that whenever you can, you carry out some commercial action such as discount coupons or informative newsletters with a new product. This is important at the beginning to make yourself known, but it is also important to do it regularly to be able to retain customers. For this, the best thing is to do a weekly or biweekly newsletter with the new offers that you are having in your online store.

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