TRENDS IN WEB DESIGN 2019

We already have 2019 on our heels, and we have to review our digital marketing strategies to adapt to what has worked for us, suppress or modify what has not, and adapt to the trends in web design 2019 .

If you are already aware of the importance of having a professional website, adapted to your needs, business model and target audience, you only need to know how to continue meeting the expectations of your users, who are immersed in a world of immediacy and multiple options when buying products or services.

So, as we have been doing in recent years, we are going to tell you what the trends in web design 2019 are , and remember, if you have not renewed any aesthetic aspect of your web page for more than two years , it may be perceived as ancient.

It is very common for all types of web applications to take time to adapt their designs to the latest trends, but in the end these trends are there and they are incorporated into the most relevant websites of each sector, ultimately causing other, not so large businesses, end up following them.

Of course, our recommendation is not to be left behind, not to be one of the last businesses to follow trends in web design , but as in digital marketing in general. They say that whoever hits first hits twice.

And it is that, the initial visual impact that your users take from your web page, will mark the impression that they take from your business, and this happens in just a few seconds.

However, as we always say, there are trends that are not trends, which are obligations to follow on every web page, such as being responsive , cross browser , having an https security protocol , loading fast and being as usable as possible. possible.

And then there are trends, to follow as long as they fit into your brand strategy and the mission, vision and objectives of your business, as well as the tastes of your potential customers.

Let’s see then what are the trends in web design for 2019 :

Broadly speaking, the trends in web design of 2018 are maintained in terms of web designs that load fast, web designs adapted exclusively for smartphones , the use of Material Design and the trend towards minimalist web design, the importance of video and certain animations and hand made fonts.

However, in 2019 the header images will have even more prominence, whether they are static images with a parallax effect (the visual effect by which when the user scrolls through the page, the image also moves in the background, at a speed somewhat slower than the rest of the web).

And if instead of being an image, it is a video, perfect. If you opt for a gif, it must be of high quality, which is called cinemagraphs.

Using large headings with hand made fonts is also a clear trend that has been going strong.

As for colors, as in fashion, there is room for practically anything, the first thing logically is to think about the corporate image of your business, and that the colors of the web are in line, but if there is a general tendency to light and bright colors, and a trend returns, which are gradients, which have already begun to appear in 2018 and in 2019 will be a trend, this is the main difference with the trends that reigned at the beginning of this year, gradients .

As the 2019 fashion color for Pantone is living coral or living coral, a color that in Black Frog, we find it beautiful, by the way. Intense and soft at the same time, it adapts to the trends in colors on web pages.

And another great novelty in web designs 2019 will be the transparent buttons, invisible buttons or ghost buttons, an ideal complement to the minimalist style, these are buttons with a transparent background that are especially elegant combined with images. All a recommendation from us especially if you sell fashion and if you want to give a touch of elegance and modernity to your website. TRENDS IN WEB DESIGN 2019