TRENDS IN WEB DESIGN 2020

As every year, we start with the 2020 trends in web design . Remember that if you have not renewed the aesthetic aspects of your website for years, it may look obsolete.

Well, let’s see what is carried out in web design 2020 in case you want to follow trends, as we always comment, it is not that you have to apply all of them in all cases, we start from the basis that the fundamental thing is that you corporate image is consistent with your business and your potential customers.

And of course, the limit is in the budget that is available, as if we want to open a physical business, we can already like Google facilities very much, for example, that it is difficult for us to have the budget to make them come true.

Personalized content: TRENDS IN WEB DESIGN 2020

This trend has been going strong, however, it is not only about design, but rather it is web programming, and it is about customizing the content to users according to their tastes, actions, preferences, etc.

This dynamization and personalization of the content until now was only carried out by large companies, such as Amazon for example, which modifies its cover according to the user who browses it, but it is going to become popular, yes, we must bear in mind that it is not a function simple to program, you have to be very clear about the variables to modify the content, what content to show in each case and similar issues. Here the budget is important.

Dynamic elements: TRENDS IN WEB DESIGN 2020

Not only does the content shown to the user require dynamism, the web design and layout themselves also require it: animations, videos, colors in dynamic gradients, etc.

Obviously without ending up being Homer’s website: https://www.rananegra.es/blog/homer-simpson-y-su-diseno-web

For example, the hover effect, which is nothing new, but in 2020 it will be a very strong trend for larger parts of web pages such as backgrounds and complete images.

Asymmetric web design

The asymmetrical, careful and justified compositions look very good, they increase flexibility and dynamism.

The key is in the balance between text, spaces and other graphic elements, so as not to make the user dizzy and confuse.

As we say, this must be done very well, very carefully.

Colors

Vivid, gradient colors are still going strong in 2020.

The color of the year 2020 announced by Pantone is 19-4052 Classic Blue , a color defined as timeless, elegant and simple, providing tranquility and promoting resilience.

Other colors that are trend 2020 are mustard (especially in logos or as a secondary color on web pages ) and mint, the latter combined with navy blue or classic blue are a trend that in Black Rana we especially like.

Other 2020 color combinations for graphic design or web design are orange and peach, mustard and beige, black and lime, strong and striking orange colors along with bluish green tones, scarlet color combined with black. , also pink along with electric blue is a very cool combination.

The terracotta and sand tones, both inspired by the earth, are very versatile to combine together and even with more colors, being able to achieve different sensations. For example, they can be very romantic and warm, that is why they have been used and are used a lot in weddings.

Fonts

Very large and bold typefaces are a very clear trend in 2020 that has already been emerging since 2019.

The main trendy fonts in 2020 are:

FREE FAT – As a huge typeface, this is definitely the 2020 trend

CUNIA: with rounded corners, very beautiful, but it does not serve as a unique typography on the web since it only contains capital letters, but we can use it in titles for example.

RALEWAY: It is part of the sans-serif family and one of its main advantages is the number of styles it offers. We can use it as a single font for a web project or, if we combine it with other fonts, it is ideal to be chosen for the titles.

MONTSERRAT: like the Raleway typeface, it is characterized by having several styles, being able to be chosen as a single typeface for a web project or, if we combine it with other typefaces, we can choose it for the titles. It is a very legible, modern and curved typeface.

LATO: part of the sans-serif family and combines well with Raleway typography, both web design to graphic design .

POPPINS: It is also part of the sans-serif family and one of its main characteristics is that it works very well on screens, which is why many web designers use it for their projects.

ROBOTO: In Rana Negra we have already used it several times, it looks great in web design, it is very readable, simple but with a special touch.   Precisely because of its simplicity and minimalism, it is ideal to combine with other fonts, for example with Palanquín or Oswald.

Hand made fonts are also still in fashion, yes, be careful that they are being used in businesses that do not fit, as if there were some mister wonderfull fever, especially in graphic design!

Other trends in web design that are already in 2019 and will continue in 2020 are the use of videos as a background, the parallax effect, the use of chatbots and 3D and 4D designs.

If you also want to know the essentials in web design, we leave you with the article on trends in web design 2019 where we talk about it.