It seems that beyond the importance that the world of Social Media and online presence already has , now for pure and simple SEO positioning , with web positioning more directly, Facebook is positioned as an important tool, and is that Google and Facebook have reached an agreement and now Google will index in their results in Google public content , which is great for Facebook fanpages that perform quality work, to the detriment of those that do not update content or they only dedicate themselves to putting photos of kittens .

As far as personal profiles are concerned, don’t worry, the latest super-prepared coffees you have taken or your selfies are not going to appear in Google searches (note the fine irony, without acrimony, for all those who fill our walls with each of his steps). It is about indexing public information from the media, public groups, public events, brands and artists.

Until now, at most, we could see links to Facebook , but if you didn’t have a profile on this social network , you couldn’t go any further, now anyone looking for content related to your business will also find you by what you’ve put on Facebook .

This means that you have to take even more seriously what professional pages publish on Facebook , in the same way that you should already do with the content of web pages , blogs and the like.