Starting from the most basic premise, our brain (with rare exceptions) seeks what is pleasant and runs away from pain. Everyone finds pleasure in one thing, but there are general premises in this regard, nobody likes the smell of rottenness, for example, and it is that ancestrally we have learned to flee from this smell since eating something rotten creates discomfort and even it can kill us.

To this, we must add that 95% of the times we make a decision, we do it unconsciously .

If you have read about online marketing applied to web design , you will know that as the user enters a web page and it is unattractive, confusing and messy, it will take about 5 seconds to go to the competition. In short, you are not going to think about it anymore, the website is ugly and you are going to see the options offered by the competition. Ah! This is also going to happen if your website takes too long to load, and that is in a world full of web pages , online stores , ecommerces , social networks , and all kinds of web applications, Who does not run … it’s becaus it’s flying. In fact, we buy more online on foreign pages than on national websites , for something will be, and that is that many of the websites , both of SMEs and of some large companies, leave a lot to be desired in Spain even in the middle of 2015, it was digitized , all with mobile in hand, etc., etc.

But let’s be positive and think about an online store or responsive ecommerce , cross browser , that takes into account the user experience , that its design is beautiful and is adapted to its products / services and target audience, in which it is well explained what It is sold and how it is sold, with careful photographs, that loads quickly and that has a professional appearance, even so 95% of the time the purchase decision is unconscious and very fast! By the way, a curiosity, and that is that our brain knows before we do the decision we are going to make, does it seem incredible? Well it is not, we leave you a video of Punset about the most interesting: