WEB DESIGN AND SEO POSITIONING, PILLARS OF DIGITAL MARKETING

The web design and SEO positioning have become the mainstays of the digital marketing . With the arrival of new technologies, it is very important to have an updated and visible web page, and it is precisely here where web design and SEO positioning come into play .

And this is nothing new but there are still businesses that do not apply it!

In recent years, the arrival of smartphones and other small devices have revolutionized digital marketing , since to adapt to them it is necessary to offer other types of solutions, such as a responsive design that offers a great experience to the user. user ( UX layout ).

Today it is very important that a website or online store stands out for its design, for its content, for the quality of the products and / or services it offers and for its positioning. To achieve all this it is essential to have the services of a web development company .

In the first place, it is very important to take into account the type of audience to which the website or electronic commerce is directed, since the objective is to attract the maximum number of customers. At this point is when aspects related to web design are valued , since, for example, the set of colors to use is chosen, among other options.

Other factors to take into account in this field are the loading speed of the website, the modern and pleasant design of the same or the compatibility for various platforms. In addition to all this, the selection of multimedia content or the user experience must also be taken into account.

If you want to know other factors that include in this aspect, you can visit in our blog this article about First trends in web design 2018

As for the other trend, that of SEO positioning , it is a fundamental factor for the success of the project. The SEO is responsible for generating traffic to the site and placing it among the top search results. To achieve this, exhaustive studies of the content of the pages must be carried out.

Some of the factors to take into account to optimize and improve the situation of a website are the domains, the URLs, the “title” attributes of both the page and its images, the structure of the tags in the code. , the internal and external links, the content of the website … etc.

Hand in hand with positioning goes the creation of content , which is a way of managing authentic and quality content on the website. Ideally, to achieve better results in this regard, is that this content is related to another of similar characteristics in other places.

As can be seen today, both web design and SEO positioning are factors to take into account in the field of digital marketing . This especially influences small and large companies, since through an updated website they can reach a much wider target.

To conclude, it can be affirmed that the trends in digital marketing 2018 are committed to visibility, focusing it in several ways, since web design points towards the appearance of the website and SEO positioning towards its visibility in search engines. In both cases, it has been found that various aspects must be taken into account to achieve success. WEB DESIGN AND SEO POSITIONING, PILLARS OF DIGITAL MARKETING