WHAT ARE THE TRENDS IN WEB POSITIONING 2020?

As every year, this time we also want to talk about the trends in web positioning 2020.

The trends in web positioning 2019 are still valid: voice searches and visual searches, SEO for APPS, mobile SEO and video positioning on YouTube.

Of course, the user experience is still not just a trend, but a mandatory issue for SEO positioning . As well as the loading speed, which we are also going to talk about this time.

As news in SEO 2020 positioning we have:

# 1 AMP: WHAT ARE THE TRENDS IN WEB POSITIONING 2020?

Google’s AMP format is going to gain a lot of weight in 2020, it is the Accelerated Mobile Pages, accelerated web pages optimized for mobile devices.

Not surprisingly, 4 out of 5 mobile phones are smartphones and we increasingly use mobile phones to consult all kinds of information, so being well positioned on mobile phones is essential.

With the accelerated loading of mobile web pages proposed by Google, in addition to having it optimized, we will have it better positioned since Google rewards the use of AMP technology, as well as it has been doing for a long time to better position websites that load fast and they are displayed correctly from the mobile and tablet.

Of course, AMP technology has a series of disadvantages, such as that it does not allow you to put forms on the page, that you can only rely on the simplified version of CSS that AMP allows, that JavaScripts external to the library of AMP does not allow iframes as for example it could be an embedded video and Google must first validate the AMP pages.

Come on, you can’t have a website with too much layout, with similar effects and issues. They are simple websites for mobiles. At Rana Negra we think that if your website does not take too long to load on mobile phones and is responsive, it may not be worth implementing AMP technology since although the user experience is good due to its fast loading, we can lose added value if you have a website interactive and well laid out, but hey, this, like everything else, is also a matter of taste and of analyzing the pros and cons.

# 2 New algorithms: WHAT ARE THE TRENDS IN WEB POSITIONING 2020?

Google has been using learning algorithms for years to increase the user experience when doing any type of search, and this is going to become more important than ever with Google’s latest algorithm: BERT.

Using the BERT algorithm, the structure of searches is analyzed to understand more and more the context in which the words used by users are used.

In addition, Google uses Neural Machine to discover the meanings of searches and RankBrain that modifies the SEPRS according to the data collected on searches and user behavior.

As we can see, Google increasingly uses artificial intelligence to adjust searches and results.

# 3 SERPS and zero results: WHAT ARE THE TRENDS IN WEB POSITIONING 2020?

Now you no longer have to position yourself on the first page and be able to in the first result, but now you have to position yourself in the zero position, the most precious position of 2020 without a doubt!

These results are generated by Google and you have to scroll even to see the results of Adwords, and of course, the organic ones.

The zero position are small blocks of information that Google generates when responding to users’ questions, it is shown at the top of the page with quick information to simple questions such as: What is …?

The information is displayed in a prominent position as it is considered valuable and relevant to the user’s question.

Depending on the question or the search, since they not only appear in questions, also for example if we look for recipes or how to carry out a process, the types of answers in the form of fragments that Google gives us vary, being able to be a paragraph, a list, a table or a video.

How do you get zero position in Google?

Like everything in seo there is no specific formula, but of course one of the fundamental questions is that we are positioned by the keywords that interest us, that the content we create is of quality, that it answers specific questions: What, how, why what, what … content that solves specific doubts beyond selling your products or services.

This type of SEO positioning has a drawback for digital marketing professionals , and that is that many times it offers all the information to the user without having to click on the link, however it is also true that they receive a high CTR as well, so it compensates .

Another novelty that brings the zero position and the related questions that Google throws some occasions that we carry out these types of search is the possibility of sending comments, indicating if the results are useful and relevant.

# 4 Extensive and long-lasting content

At present, a long content, of more than 2000 words, is better positioned than short content, and of course the fact that it is a content that lasts over time and does not cease to interest is the best, since it is the one that is most popular. shares and more is visited over time.

# 5 Local SEO

Although it is nothing new, this year is going to be even more important when developing our digital marketing strategies.

99.8% of businesses in Spain are SMEs, and Google wants these SMEs to invest in improving their SEO positioning by making it more or less easy, a simple trick is to have a geolocated virtual tour in Google My Businnes, we leave you here an article of our blog about it:

Websites With Virtual Visits: Open Your Doors To Your Online Customers And Google Will Open Them To You.

Here we leave you our virtual tour in case you are curious and by the way, you know us a little better: