He wants you to offer him what he is looking for, at the best price and with the greatest shipping comfort.

And he does not want you to get dizzy looking for the product, not knowing the conditions of purchase and return, or that you give him a lot for the shipping costs.

This would be a good summary of what the online consumer wants and does not want, but let’s dig a little deeper.

We mainly look for information on the Internet, if we know the online store or e-commerce we go directly to it, if not, we consult Google where to find a certain product or service. Obviously here, web positioning , be it SEO positioning or SEM positioning, is essential.

And we also look for opinions of other users , in forums and blogs, we also look on buyer websites when looking for the best price and sometimes also to know the opinions of other Internet users.

We are also influenced by the opinions of our acquaintances, the typical word of mouth. And how is the website of the brand, so we always insist that your website , whether or not you have an online sale, must be impeccable, professional and must reflect your values ​​and brand image. The opinions in social networks , are another important factor.

The issue of online reputation is fundamental, we will talk more about it in future occasions, for the moment, we leave you an article related to this topic, vital if you want to sell online and sell more than the competition, and that is that not everyone can take care of your online reputation: http://www.rananegra.es/blog/debes-dejar-manos-becario-familiar-gestion-redes-sociales-profesionales

Receiving offers and / or discount coupons by email also makes us decide to buy online, in fact the vast majority of discount coupons that are received in a personalized way, are used, especially in the online store , but also in the physical store.

67% of people who regularly surf the Internet buy online , do so an average of three times a month and spend an average of 70 euros. This trend of buying online is growing since in 2013 the average was to make two purchases a month and spend 63 euros. These are the data offered by this year’s eCommerce Study carried out by IAB Spain and Viko.

And why do consumers visit online stores or e-commerces and decide to close the online purchase?

-By price

-For comfort

-By trust, based on the opinions of other users and acquaintances

-For lack of alternatives (there is no physical store that sells what you need, or it is very far)

We find differences in the products that men and women buy online. If you are interested in expanding your knowledge of how to make online marketing reach both sexes, we leave you the article in which we talk about it: http://www.rananegra.es/blog/mujeres-hombres-ventas-online

Men buy more in online sports stores and on betting websites . Women buy more in online fashion and beauty stores . And in general, we buy more in online stores dedicated to technology, leisure, culture and travel.

It is proven that the shorter the registration process and the cheaper or zero the shipping costs, the more we encourage each other to complete the purchase online . In fact, if we find that when we are going to pay, there are shipping costs of which we had not been notified so far, we quickly abandon the purchase process.

64% of online buyers are satisfied after the purchase if they think it has been cheap, 47% if the usability of the web has been good and it has been easy for them to buy online, 44% are satisfied if they have been offered an online payment method with which they are comfortable, 44% for the trust generated (both by the appearance of the website and by the opinions they have received about the brand and / or the product) and 43% are he is particularly satisfied if there were good deadlines and they have been met.

You will not have satisfied customers if, there are hidden costs, if you do not offer different forms of payment online, if prices are not easily found, if the website of the online store loads very slowly and if there are errors on the website of the e -commerce or online store.