The first thing is to explain that digital marketing or online marketing is a system that mixes all digital tools in a comprehensive strategic plan to achieve specific objectives in our business. As for the importance of the use of digital marketing for companies, this lies in the change that has been taking place in the way that consumers are informed and make their purchase decisions, and in the channels they use for it. And is that currently everyone uses the laptop, tablet or smartphone to find information before buying or hiring something.

The first step that every SME has to take is to understand what digital marketing is and how it works, since if not it is impossible to see how important it is. Because contrary to what many entrepreneurs think, digital marketing is not having a profile on social networks and posting a comment from time to time, about anything or something that we have found funny. Companies have to know that digital marketing is a very powerful tool, which in turn is made up of other instruments that we use to have a total presence on the Internet , to be found by customers and to sell the product or service.

As for the elements that every company, regardless of its size, must have in order to carry out a good digital marketing strategy, they are a web page oriented to the client and search engines. A blog in which to generate content that provides valuable and useful information for customers. This will help us to position ourselves as experts in the business area to which the company belongs. It is also important to have profiles created in the different social networks that are suitable for each type of company and target audience. Social networks are a perfect tool to get closer and connect with the company’s target audience. Other elements to take into account are theweb positioning , paid ad campaigns … although these will already depend more on the strategy chosen to carry out thedigital marketing plan.

As for whether the entrepreneur can make his own digital marketing plan or it is better to hire someone external, it is true that anyone can make a blog or have a profile of a social network , but it is also easy to make mistakes or publish things that they are not relevant to the company. You must bear in mind that a digital marketing plan has two different parts, the strategic and the operational. The strategic part is essential to be done by a professional who understands and knows how to develop a strategic plan. The operational part can be done yourself, although it is always more advisable to hire someone external who will always know more about digital marketing, the latest trends, what works or not according to the target audience or target, etc. In addition, hiring an external person always has more free time, the entrepreneur to focus on what he really knows how to do in his business.

We at Rana Negra can help you and develop a social marketing plan so that your business can achieve specific objectives. We are specialists in digital marketing and in all the tools that compose it such as SEO positioning , SEM or what is the same, campaigns with Google Adwords , management of social networks , content writing , etc. In addition, at Rana Negra we can create your business website so that it is already oriented to the digital world and your customers.