At Rana Negra we have extensive experience writing texts for all types of platforms: web pages, blogs, spots, social networks , product descriptions, etc.

We have spoken to both specific clients and clients with whom we collaborate periodically, on topics as diverse as: tourism, means of passenger transport, rural accommodation, children’s education, software, online marketing, inbound marketing, water at home, primary education, maintenance of buildings, thematic communions, different products sold in online stores, paddle tennis, gastrobares, hostels, human resources, medical equipment, aesthetics and beauty, offline advertising, crafts, etc . 

And we do it, first knowing the needs of our clients, because in the face of the same product and / or potential clients, the form of writing can vary considerably, as well as the specific needs of where our texts are going to go, if we have to create links, If they have to be posted on a platform, if the keywords are clear or require a prior study of them or even a complete SEO analysis , if they have to be more commercial, more casual, merely informative, etc., etc. 

And once the company we are going to work for is known, let’s enter the area of content curation: information search, collection of interesting information, organization of content according to the premises established when meeting our clients and sharing content already elaborated on the necessary platforms.

Key here are the capacity for synthesis, analysis, the ability to discern what is important from what is accessory.

And have a series of tools that facilitate the curation and creation of content on any subject in an updated way.

Of course and in case someone still does not know: NEVER have to limit yourself to copying and pasting, for that we do not need a professional and also if we are not directly penalized by Google, what we will not do in any case, is to position ourselves in Google.

Because we are able to segregate the information received, adapt it to what our client wants to reflect as part of their online presence , through an elaborate content marketing strategy , essential to gain a foothold in the top results of Google searches.

When creating content , we keep in mind the SEO positioning bases that are the key to proper content marketing .

We not only have content creators and content curators with experience, it is that the department that deals with it is led by a psychologist who knows how to capture what the client should reflect to their clients and target target.

Ultimately, because no one knows about all topics, but content creation professionals do know how to write about any topic, in the best way to please both Google and users. WHY CAN WE CREATE CONTENT ON ANY SUBJECT AT RANA NEGRA?