Users have changed the way they search for content, as the years go by, technological updates look for something in common: the speed of finding a solution. Hence the voice search, in addition to its updates and improvements for Latin America. Even according to data from internet marketing research company Comscore, this year 50% of searches will be done by voice and 30% of them will be done without a screen. 

But in addition to the functionality of the dynamic voice search, it must be taken into account that according to Google , 94% of Peruvians decide a purchase based on what they research on the Internet, so search engine optimization with SEO is a priority of many ecommerce and brands. But how does voice search affect SEO? There is no data to show that it can be affected, but good technical SEO applied to your website can make you appear in the first place of Google searches and that puts you at an advantage in a voice search. 

Considering voice search in your marketing strategy can make you aim to offer a better quality of user experience with your website. You can put yourself one step ahead of your competition in something that, although it is new in Latin America, is used more every day. Voice search is really useful for ecommerce, even pioneers in online voice sales like Amazon are already used to being found by this modality. And it’s nothing new as international consulting firm OC&C reported that voice-driven commerce accounted for $ 1.8 billion in US retail revenue in 2017 and predicted that by 2022 the figure will reach $ 40 billion. This after Amazon sold that same year more than 2,000 products by voice searches. 

Appearing in the zero position of Google can mean a great possibility of being chosen, because also your content would be considered very useful. But to achieve this, a few things need to be applied.

Is voice search worth considering in my SEO strategy?

According to Global Market Insights , sales through speakers with Artificial Intelligence will exceed 30 billion dollars in the year 2024, these speakers have become a lifestyle, as user comfort continues to be the priority. In this way, it is predicted for a future not far from this digital acceleration, that voice search will rebound. 

The great opportunity is that while this market continues to grow, your company will take a step forward with voice search. The ecommerce by voice search is a reality demonstrated with figures, like those of Amazon. Furthermore, according to a study by OC&C Strategy Consultants,   the trust creation that these devices have generated is a fundamental factor. 39% of consumers trust the selection of “personalized” products that smart speakers offer, while another 44% With this artificial intelligence selection technology, they obtain valuable products faster.

How to optimize a web page for voice searches with SEO?

✔ Make sure you answer the correct questions. Which are the correct ones? those that your buyer persona is looking for. For this, it is necessary to use long-tail keywords and also use terms most used by the natives of a place. 

✔ Make quality content. Consider creating content that teaches or solves a potential problem. In any circumstances the content must be relevant, different and unique. But above all, it must provide answers to the user. 

✔ In Voice Search it is recommended to use phrases in the content, but above all to make text fluent. That it contributes something in a natural and simple way, that is understood and invited to read until the end.  

✔Use snippets to get the first place in Google, because in the Voice Search only the first place is shown. So you must fight for the number one spot. 

✔Study your competition and discover what you can offer as extra data or how you could take advantage of something that your competition is not touching. 

SEO and Google Voice Search

Although, as I mentioned before, the SEO strategy needs to be changed, to start generating content with long-tail keywords. It is also necessary that the content that is created is thought about answering questions. Why? Because the user makes their searches with longer phrases. It is also necessary that other elements are taken into account such as: 

✔ Take care of the intonation in your words: The artificial intelligence that voice search uses are able to understand the intonation or the mood with which a certain content is written. So try that in addition to being fluid you can make the text have an intonation focused on your brand personality. Jovial, informative or conversational.

✔ Take into account the geolocation of your content, because most of the content searched by voice search or voice searches are related to a geographical space, does this sound familiar to you: Asian restaurant or nearest sushi restaurant? Is that the vast majority of people ask in this way in search engines. An extra piece of information is that you create a Google MyBusiness business listing, because it helps a lot to the visibility of certain content. 

✔The number of words that the user uses to search by voice search grew and now it looks a little more like the questions that people ask people. That is, they are no longer simple like: Restaurant nearby, but more aspects are added that make it specific. Current voice search example: Pet-friendly vegetarian food restaurant. 

✔Use idioms, because in voice search the searches are with specific words. It even includes words typical of certain regions of the country where you are. For this it is important that you know who you are talking to and how that person is used to looking for content.

Meet these Voice Search assistants:

☑ Ok Google:   “Hey Google” is a product of the famous company that seeks to improve the user experience. This voice assistant will accompany you everywhere and will provide you with solutions in real time and with very good precision for Latin America. And according to Google itself, more than 1 million shares are available to us. Do you already use it? If you have android just say out loud Ok Google! and you will see how it is activated. 

☑ Alexa: It is an Amazon virtual assistant that saw the light of the market in 2014 and is available in six languages: English, German, Japanese, French, Italian and Spanish. The peculiarity of Alexa is that it can control many devices such as security cameras and the light in a house. It was created to improve the user experience in many ways and is available for many types of mobile. 

☑ Siri: It is an artificial intelligence assistant from Apple who has stolen many hearts. Its launch was in 2011 and as Apple itself promotes it “Siri allows you to be connected without lifting a single finger”, you can even listen to that song you want to hear but you don’t know what it’s called. It can be used on different of your devices.