At best these pages baffle us. In other cases we do not trust the company behind it and we abandon it. Although perhaps we were looking for something that they offer us, we are reluctant to purchase a product or service or even to contact to receive information due to certain signs, symptoms that make us think that there is no one behind that web page . These web pages give the sensation of drifting around the internet without anyone taking charge of them. It also happens to us with social networks, which are very simple to create but not so easy when it comes to updating with original and useful content for our audience.

Preventing your website from becoming an abandoned ship in the middle of the ocean waiting for a storm to sink it completely is our mission and we give you some tips to avoid it:

1- Very old content.

Although there are parts of your website that are static and do not change very often, it is advisable to make changes from time to time in texts, images and if possible also in design.

1- Do not let the latest news on your blog be from a long time ago.

This not only improves your search engine positioning (SEO) but also makes the user who visits your website have the confidence that behind this facade there is someone who cares about offering something useful to their users or clients.

2- Social networks without updated content.

It is the same case as the previous one but it can have an even more negative impact because anyone knows how easy it is to publish on a social network and how little it costs to write 140 characters or share a photo or link.

3- Broken links.

Sometimes it happens that a link is broken and we get the typical 404 error or sometimes error messages that are incomprehensible to us, the users, just appear. The problem is that these errors, together with the mistrust brought by a new user, lead to immediate abandonment of the website. This is aggravated in an online store since we know that to buy, sooner or later we will have to pay. Would you put your bank card in an ATM with signs of abandonment?

4- Old design.

The user who navigates has a perfect vision of what current websites are like, which give him confidence. There are many signs that show that your website has not had a facelift for a long time and, even if it is fully operational, causes user mistrust. Sometimes it is not necessary to change the logic of your website but only to give it a more attractive and updated design for all current devices . Remember that more and more users browse from their Smartphone or Tablet and also want to enter your website and your design from 5 years ago does not adapt correctly.

Often times, these habits take us a short time if we do it frequently but they can turn into a can when we do it every 3 months and we no longer remember what was the url of the control panel, what was the username and password to enter, etc. .

Without a doubt, if you don’t have time to update your website or your social networks, a good practice is to hire a web maintenance service ,  community manager or content writing service . All you have to do is focus on your business and users will come to you with confidence and become customers.

If you need to know more about how to offer a better experience to the users of your website, do not hesitate to consult Rana Negra , professionals who will care about your image on the web .