What does a Community Manager do?


What does a Community Manager do?

Anyone can be a Community Manager with the appropriate training:

The Community Manager is the qualified professional in the administration and attention of the various digital communication channels. These channels can be web pages, blogs, social networks, forums, applications or any interactive web platform.

What does it take to be a Community Manager?

It is not necessary to have a specific career to be one, in my experience I have worked with:

2 medical specialists, 3 economists, 1 financier, 2 mechanics, 1 engineer and 2 taxi drivers.

They all manage social networks and are now dedicated exclusively to that because they found their passion linked to digital life.

However, you must be a well-qualified and up-to-date professional in all the knowledge that this noble profession entails.

It is also important to note that this stems from Digital Marketing which is a sub-branch of communication , so having a career in communication sciences such as journalism, advertising or marketing will simply mean a greater familiarity with the activities. .

How much does a Community Manager earn

I invite you to review this other article where I deal with the subject.

What skills do I require?

The minimum skills that the CM (Abbreviation) must have are basically

  • Qualitative and quantitative analysis capacity
  • Taste for working long hours on the computer
  • Design notions to structure messages
  • Knowledge of digital tools
  • Certain level of web analytics
  • Notion and management of communities on the internet

Where or how can I train?

There are countless training courses for Community Management (it is not badly written, it is the same, but in verb).

I highly recommend that you start training yourself and avoid paying for courses in the beginning, the best are:

  • Activate by Google
  • Garage Digital by Google
  • Facebook Blueprint (basic level)
  • Read this blog
  • Follow us on social networks (they are all down to the bottom)

Once steeped in these topics, you can choose to take a course and fine-tune unclear practical details.

But you better get down to work and jump into practice. Get accounts to attend for free or for a low cost, create your own networks.

How long can I be a Community Manager?

So that you have the necessary experience and knowledge (such as a year working on your own) go back and get a formal job in a company.

Do not worry, you will be part of a team, so you will never be working alone, there will always be someone to teach you (we are very close colleagues) so go to work.

In about another year working in a company or agency you become a Senior Community Manager. This suffix indicates that you have extensive experience and knowledge, therefore better salary and opportunities.

But all this will only be possible by reading, researching, studying and applying everything you learn (experience).

Growth opportunities

There are rungs of specialization after CM, like any profession, the more you specialize, the more you want, and this is no exception.

  • Project Manager
  • Analyst
  • Social media
  • Creative

Why be a community manager?

Because it is fabulous, exciting and you can dedicate yourself to what you studied. The classic expression in this industry: You get paid to be on Facebook, it is not so true but it sounds good and it is satisfactory to show it off.

So far my entry, please do not forget to follow me on my social networks, I am very excited to be able to talk with you and help you as much as I can.


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